Chief Marketer Staff, Author at Chief Marketer

Good Call

Sure, all that newfangled new media is grand. But today we’re here to pay tribute to the good old telephone the most versatile, flexible and consistently

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Three Ways to Rate E-mailers

Internet service providers use three main metrics to gauge a sender’s reputation and determine how to process incoming e-mail.

Generation Gap In The Workplace

You hear it all the time. Employers only want to hire young, single people fresh out of college so that they don’t have to pay high salaries and medical

24/7: Promo Marketers’ Salary Survey

There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago

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Ready, Aim, Shop

U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local

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American Blogstand

A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.

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Price-Conscious Promotion

For those with champagne tastes and a beer budget, constructing a marketing plan can be frustrating. In Successful, Low Cost Direct Marketing Methods

Redesign Fan Mail

I really liked the change in the magazine. I had been toying with the idea of not renewing, but changed my mind due to the new design.

Thank you so much for the wonderful piece on the retirement of the Frankel agency brand. You really captured the spirit so well. It was almost like you were a Frankelite! I don’t know how you “got it” so quickly.