Chief Marketer Staff
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Serving Sprite
What do kids in China and the U.S. have in common? Cell phones. That’s what Sprite is banking on as it launches The Sprite Yard, a social network accessible
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Here, There and Everywhere
It was roughly 40 years ago that sgt. pepper told the band to play and the Beatles ushered in the modern rock era with their most psychedelic album. Not
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Agencies
It All Adds Up
Yes, most database marketers still rely on revenue and income to determine return on investment. But a growing number are measuring brand equity, especially those that sell to businesses, according to Direct’s 2007 database marketing practices survey
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Agencies
Direct Mail’s Warm Glow
My jaded heart recently skipped a beat when a truly cheesy self-mailer showed up in my mailbox. If there’s no column next month, folks, it’s because I’ve retired and am living off my investment in…uranium stocks.
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Agencies
E-mail’s Image Problem
Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about.
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Agencies
Three Ways to Rate E-mailers
Internet service providers use three main metrics to gauge a sender’s reputation and determine how to process incoming e-mail.
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New Jersey Headache
A bill is moving through the New Jersey legislature that, if enacted, would establish such onerous sweepstakes rules that many brands would likely avoid
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Redesign Fan Mail
I really liked the change in the magazine. I had been toying with the idea of not renewing, but changed my mind due to the new design.
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Reconnecting Us
Thank you so much for the wonderful piece on the retirement of the Frankel agency brand. You really captured the spirit so well. It was almost like you were a Frankelite! I don’t know how you “got it” so quickly.