Author

Chief Marketer Staff

  • Wal-Mart Tops NRF List of Top Retailers: QSR’s Appear for First Time

    Wal-Mart again tops the National Retail Federation’s ranking of top retailers in the U.S., followed by The Home Depot and Kroger Co.

  • Large Numbers of Teens Drawn to Social Networking Sites: Study

    Some 71% of teens and tweens visit social networking sites each week, a new study has found.

  • The Google Factor: PR’s Most Important Deliverable

    Building a personal or corporate brand requires an ongoing communications campaign that consistently produces Googled media coverage that results in a growing collection of quotations, bylined columns, blog entries and comments, podcasts, websites, etc. In the aggregate this list of online citations is the new 21st century resume.

  • Pitching Oprah Magazine: How to Get Your Product Featured

    Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It’s a distinction that validates your product like no other publication. Here are three things you should know if you want to be featured in O, The Oprah Magazine.

  • Agencies

    Loose Cannon: Web 2.0, Meet Talk Radio 1.0

    Between online communities, blogs, product and service forums and the like, Web 2.0 appears to be the second

  • Agencies

    The Bombardment Begins

    My friend and list guru Bob Dunhill sent me a fundraising mailing, to which he appended the statement Abraham Lincoln made when asked how long his legs

  • Agencies

    Nothing Like Free

    It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut

  • Agencies

    In the Zone, Online or Off

    AutoZone Inc.’s new product look-up system for driving in-store sales will soon be tried on its Web site.

    The $6 billion company, which sells auto parts and accessories, has two customer segments: do-it-yourselfers and professional technicians. But it faced a challenge: How to make sure it had the exact parts customers needed.

  • Here, There and Everywhere

    It was roughly 40 years ago that sgt. pepper told the band to play and the Beatles ushered in the modern rock era with their most psychedelic album. Not

  • Agencies

    Sweetening the Pot

    It’s been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company’s employees.

    But how do you make sure that your staff fully supports your objectives?

    There’s one way.

    Incentives.