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Chief Marketer Staff

  • Large Numbers of Teens Drawn to Social Networking Sites: Study

    Some 71% of teens and tweens visit social networking sites each week, a new study has found.

  • The Google Factor: PR’s Most Important Deliverable

    Building a personal or corporate brand requires an ongoing communications campaign that consistently produces Googled media coverage that results in a growing collection of quotations, bylined columns, blog entries and comments, podcasts, websites, etc. In the aggregate this list of online citations is the new 21st century resume.

  • Pitching Oprah Magazine: How to Get Your Product Featured

    Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It’s a distinction that validates your product like no other publication. Here are three things you should know if you want to be featured in O, The Oprah Magazine.

  • Agencies

    Loose Cannon: Web 2.0, Meet Talk Radio 1.0

    Between online communities, blogs, product and service forums and the like, Web 2.0 appears to be the second

  • Letters to the Editor

    RECONNECTING US Re: Frankel’s Begets A Party (May, 2007) This is so long overdue! Thank you so much for the wonderful piece on the retirement of the Frankel

  • Agencies

    Top of Wallet

    With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The

  • Agencies

    It All Adds Up

    Yes, most database marketers still rely on revenue and income to determine return on investment. But a growing number are measuring brand equity, especially those that sell to businesses, according to Direct’s 2007 database marketing practices survey

  • Agencies

    Three Ways to Rate E-mailers

    Internet service providers use three main metrics to gauge a sender’s reputation and determine how to process incoming e-mail.

  • Agencies

    And The Winner Is

    Regina Marlborough was cruising the Web when she happened to come across the Promo Swag Bag Contest. She entered, and won. I always just see what’s out

  • Agencies

    Stupid Vs. Strategic Sweeps

    Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes