Chief Marketer Staff
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Email
Lyris Unveils Revamped EmailAdvisor
Lyris Technologies last week unveiled EmailAdvisor 3.0, the latest version of its e-mail deliverability-monitoring tool.
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Email
Stupid Branding Watch: Software Name Begs for Trouble
Maybe Mail Bomber e-mail software has been around for a while, but I only recently heard of it when press releases touting it began appearing on Google News.
Is it just me, or is Mail Bomber a catastrophically stupid name for an e-mail marketing program?
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Listline e-Newsletter 07/17/07
Direct Media Inc. has been chosen to oversee a catalog customer file for
KooKoo Bear Kids Inc. A total of 14,520 buyers from the last 13 to 24
months are available. -
Agencies
ValueClick to Acquire MeziMedia
ValueClick (www.valueclick.com/) Inc. will acquire MeziMedia Inc., an operator of comparison-shopping Web sites, for $100 million.
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Agencies
Acxiom Sale to Proceed: AP
The alternative bid period for Acxiom Corp. has passed, and its sale to Silver Lack and ValueAct Capital will go forward pending a shareholder vote, according to the Associated Press.
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Agencies
Traffix Posts Income, Revenue Gains
Traffix, Inc. posted net income of $765,000 for the second quarter, an increase over net income of $637,000 in the prior year.
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Epsilon Names White EVP of Agency Group
Epsilon has named Martin White executive vice president of its agency and direct services group.
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Digital
Stop The Presses: Google Tops Among Search Engines in June
Google held the top spot in comScore’s listing of search engine activity during June. The company’s sites racked up 49.5% of all queries — roughly 4 billion of the 8 total searches made within the U.S.
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Agencies
FBI Gets Call About Right Guard Promotion
Right Guard was in Cleveland, OH, last week gaining attention for a promotion there before the brand made its appearance as part of an action sports tour being held this week.