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Chief Marketer Staff

  • Agencies

    FBI Gets Call About Right Guard Promotion

    Right Guard was in Cleveland, OH, last week gaining attention for a promotion there before the brand made its appearance as part of an action sports tour being held this week.

  • Agencies

    Springfield, VT, Wins ‘Simpsons’ Movie Screening Promo

    A rolling pink doughnut and a funny bald man helped the little town of Springfield, VT, land the top spot in an online video contest tied to the upcoming “The Simpsons Movie.”

  • Rubbermaid Hires P&G Veteran Ted Woehrle

    Newell Rubbermaid has hired Procter & Gamble marketing veteran Ted Woehrle in the newly created position of senior vice president marketing and brand management.

  • Natural Dentists Names Lime Agency of Record

    Natural Dentist, Inc. has hired Lime public relations + promotion as its agency of record.

  • News Briefs

    RED ROBIN GOURMET BURGERS INC.: and the Denver Broncos have teamed up to launch a sweepstakes offering consumers ages six to 12 the chance to become the official Kickoff Kid during a home game this season

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Territorial Seed Company urges gardeners to get ahead of winter frost by promoting vegetables and flowers based on their hardiness and regional temperature concerns. A fundraising appeal from the Lance Armstrong Foundation features a CD card, and offers 10 yellow Lance Armstrong wristbands as a premium. And the Uniquely Quince catalog offers a variety of merchandise geared toward the coming-of-age Quinceanera celebration enjoyed by young Hispanic women. A cover promotion encourages recipients who recently celebrated their Quinceanera to be featured on an upcoming promotion.

  • Listline e-Newsletter 07/16/07

    Some 423,000 new or continuing students who requested information about
    academic programs and applied for a scholarship are listed. Postal and
    e-mail addresses are available.

  • Agencies

    AOL Settles on Users Who Want Out

    AOL, one of the largest Internet service provide4rs in the U.S., has agreed to make sweeping changes in order to better respond to customer requests for service cancellations and refunds.

  • Agencies

    Google Faces Australian Suit for AdWords Practices

    Google is being sued by an Australian competition watchdog agency for allegedly deceiving users over the question of paid links that look like organic search results.

  • Digital

    Yahoo! Completes Right Media Buyout

    Search engine Yahoo! has closed its nearly $700 million acquisition of online ad exchange Right Media, the company announced late last week.