Chief Marketer Staff
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Everlast Inks Worldwide Licensing Deal with AIBA
Everlast has signed a global licensing deal with the International Boxing Association (AIBA) to supply gloves and headgear for Olympics or world championship events.
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News Briefs
FOXSPORTS.COM: signed San Diego Chargers running back LaDanian Tomlinson as spokesperson for its Fox Fantasy Football on MSN.
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Blog Commandments: To Build Traction, Thou Shalt Comment and Link
In this excerpt from his new book “The New Influencers—A Marketer’s Guide to the New Social Media” (Quill Driver Books; www.newinfluencers.com) author Paul Gillin shares some thoughts on blogging etiquette.
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Digital
At Your Service: Mentos Assigns Summer Intern to Market Fun
(Promo) Call it “Subservient Intern.”
Mentos maker Perfetti Van Melle USA has put its summer intern, Trevor, at the center of an online campaign reminiscent of Burger King’s landmark Subservient Chicken. -
Agencies
E-mail’s Image Problem: Should DMers Worry About Image Suppression?
(Direct) Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. Experts, however, say the growing trend is nothing to get confused or worked up about.
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Digital
E-News to Go
Ask.com is partnering with “Ask A Ninja” in a campaign to promote the search engine’s capabilities. The Ninja character, which stars in a popular online video series, will invite viewers to go to Ask.com and search for secret Ninja words.
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Email
FTC Spam Summit One Big Snooze-O-Rama
The Federal Trade Commission held its Spam Summit last week
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Email
Lyris Unveils Revamped EmailAdvisor
Lyris Technologies last week unveiled EmailAdvisor 3.0, the latest version of its e-mail deliverability-monitoring tool.
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Email
Stupid Branding Watch: Software Name Begs for Trouble
Maybe Mail Bomber e-mail software has been around for a while, but I only recently heard of it when press releases touting it began appearing on Google News.
Is it just me, or is Mail Bomber a catastrophically stupid name for an e-mail marketing program?