Chief Marketer Staff, Author at Chief Marketer

Nestlé Tour Gives Away 500,000 Coupons

Nestlé is crisscrossing the country giving away more than 500,000 coupons for people to sample its newest candy bar.

Wendy’s Launches Music-Themed Burger Contest

Wendy’s is promoting the launch of its newest hamburger, the Baconator, with a contest that asks people to create “burger music” for a chance to have their track played on the radio.

Agencies

Would-Be Tour Guides Could Win Sebring Lease

Amateur South Florida tour guides can win a two-year lease on a 2008 Chrysler Sebring Convertible by posting shots of their favorite locales online.

Sears Names Gerstein as CMO

Sears Holdings Corp. has named Richard Gerstein as chief marketing officer for its Sears, Roebuck and Co. subsidiary.

News Brief

CELLFIRE INC.: is teaming up with Virgin Megastores to offer in-store discounts to customers that use Cellfire’s free mobile coupon and discount offer service in New York and California stores

Agencies

Display Fixture DMer Sees Online Path

For Display Supply and Lighting, the brightest possible future seems to be online.

Agencies

Sports Unlimited Morphs From Lone Store to Web Operation

Sports Unlimited, a small Philadelphia-area sporting goods retailer, has gradually transformed itself from a one location mall merchant to an online business with a more than 10% annual growth rate and about 15,000 hits a day.

Agencies

Know What Your Prospect is Thinking

Let’s face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.

Agencies

Tips and Teasers

Ernan Roman Direct Marketing is offering small and mid-sized companies use of the 3-Step Opt-In Marketing Process, a system that helps gather detailed customer self-profiled information. For more information, e-mail ernan@erdm.com

Digital

Yahoo! Puts Its Targeting Smarts on Display

No one’s saying Yahoo! has conceded the search marketing race to Google, but the second largest search engine has lately been doing all it can to leverage its current lead-horse status in another online ad channel: display ads.