Chief Marketer Staff

• Agencies

  Mary Kay Searches for Beauty Model

  Mary Kay, the direct seller of skin care and color cosmetics, is running a search for a beauty model.

• News Briefs

  BAJA FRESH: has signed a five-year beverage contract with The Coca-Cola Co.

• Agencies

  Meet the Broker: Sharon Traina

  Today we meet Sharon Traina, vice president at Conrad Direct Inc. and a hands-on list broker. Her mother was a marketing director and worked with lists, which Traina says influenced her choice of career.

• Listline e-Newsletter 07/19/07

  Worldata has been appointed to represent the Ci Technology database for
  Harte-Hanks Inc., effective Aug. 1. CiTDB data on information technology
  professionals is gathered via telephone interviews.

• Agencies

  Arcandor Eyeing DM Mergers and Acquisitions

  Arcandor AG, the German company formerly known as KarstadtQuelle, said it is looking at mergers and acquisitions to strengthen its direct marketing and retailing operations.

• Agencies

  Romanian DM Group Blasts 60% Postal Rate Hike

  The Romanian Direct Marketing Association (ARMAD) blasted the country’s postal company for its decision to raise rates by 60% starting next month, according to the Bucharest Bursa.

• Agencies

  Strike Against Royal Mail Intensifies

  The Communication Workers’ Union, the U.K. postal workers organization, said Wednesday it plans to step up its strike against Royal Mail.

• John Deere Taps Targetbase for Commercial Division

  John Deere, the agricultural equipment giant, has chosen Targetbase as the direct marketing agency of record for its worldwide commercial and consumer equipment division.

• Autobytel Picks Armitage as VP of Advertising

  Autobytel Inc. has named David Armitage vice president, advertising.

• Short Cuts

  Coldwater Creek has kicked off onecreek, a new loyalty program designed to further enhance service and reward its most valuable customers.