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Chief Marketer Staff

  • The Magic of Global Branding: Scholastic’s Spell to Keep Potter’s Surprise

    How can you synchronize the global release of a product, keeping trade secrets hush-hush in the process? Click here and learn how Scholastic did just that with the release of “Harry Potter and the Deathly Hallows.”

  • Making Sense of E-mail Bounces

    It can be headache inducing, trying to make sense of the inconsistent, sometimes misleading bounce data received from the ISPs. Dave Lewis of StrongMail Systems’ suggests approaching bounce management like you would any other database challenge. Click here for five factors to consider in assessing your bounce management system.

  • Data & Analytics

    Back to School Spending to Rise 7%

    On average, consumers expect to spend $590 for back-to-school clothing and supplies, according to a new survey by Brand Keys. Click here to find out where and why they’ll be buying those pencils and books.

  • Agencies

    Loose Cannon: DMers Say Goodbye to the Mouse House

    As Larry Riggs reported last week, the Direct Marketing Association has rejected Orlando as a venue for its annual conference, canceling plans to return this year, as well as in 2011 and 2015. This year

  • Listline e-Newsletter 07/27/07

    Worldata has assumed management of a conference attendees list on behalf
    of eRepublic Inc. These 36,232 government officials attended some of
    more than 100 conferences, seminars, workshops and webinars.

  • DMA Conference Not Going Back to Orlando

    The Direct Marketing Association Annual Conference apparently won’t be going back to Orlando, FL any time soon. The reasons may vary depending on who you talk to.

  • Digital

    R.H. Donnelley Takes Care of Business.com

    R.H. Donnelley, the publisher of both print telephone directories and Internet Yellow Pages, announced yesterday that it entered into an agreement to purchase enterprise search engine and ad network Business.com for $345 million in cash.

  • Agencies

    TradeDoubler Acquires IMW Group

    TradeDoubler has acquired the IMW Group, which includes The Search Works and the Technology Works for 56 million pounds ($114.8 million).

  • Agencies

    Deluxe Income Gains in Quarter

    Deluxe Corp. posted net income of $36 million for the second quarter, compared to a loss of $2.4 million in the prior year.

  • Agencies

    PC Connection Income Skyrockets

    PC Connection Inc. reported net income of $5.8 million for the second quarter, an 85% increase over net income of $3.1 million last year.