Chief Marketer Staff
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Letters to the Editor
I just read your commentary about the switch in venues for the foreseeable DMA fall conferences — this year named DMA ’07 and next year… well, we’ll see.
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Agencies
UPS Taps Football Fans for Intercept Video Contest
UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year.
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Reebok, Nike Sack Vick Jerseys, Shoes
Reebok International and Nike Inc. officially put the kibosh on sales of Atlanta Falcons quarterback Michael Vick’s NFL signature products, including jerseys and shoes late last week
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Back-to-School Spending Projected to Increase 7%
The average U.S. household plans to spend $590 on back-to-school clothes and supplies, according to a survey by Brand Keys.
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Agencies
Henkel Solicits Worst Moving Stories for Contest
Moving supplies marketer Henkel Corp. is inviting people to submit stories of their most awful moves ever and compete for a $5,000 grand prize.
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Mercury Mambo Adds Four New Hires
Hispanic-oriented promotions firm Mercury Mambo bolstered its team with four new hires to support the agency’s period of rapid expansion over the past year
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News Briefs
MEDIA RIGHTS CAPITAL has named as its president Dan Goodman, the former chief digital officer of Ogilvy Digital
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Know your Customer – Grow your Business with Targeted Email Marketing
In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business. Learn more
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Listliine e-Newsletter 07/30/07
A total of 104,630 names generated via Salespider.com are available. The
Web site offers sales leads to registered users.