Chief Marketer Staff

• Agencies

  Shopko Launches Loyalty Program

  Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers.

• News Briefs

  ADPACK USA: has partnered with the New York City Opera to develope a creative tissue pack marketing campaign to promote its fall 2007 season

• Agencies

  P&I Postscript

  APPLE IPHONES: will be sold for 99 cents to the first nine customers who attend the 25th anniversary celebration of the first 99 Cents Only Store in Westchester, CA, on Aug. 9.

• Email

  Anti-Spam Nuisance Gets a Six-Figure Smackdown

  A federal judge in Seattle last week awarded e-mail marketer Virtumundo $111,440 in legal fees and expenses against serial anti-spam litigant James Gordon.

• Email

  ExactTarget Unveils Tool for Managing Transactional Messages

  ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations.

• Agencies

  eROI’s Novel Job Postings: To Apply, Applicants Must Out Themselves

  Online marketing services provider eROI last week posted a novel entry for two job openings on its blog.

  The jobs sounded cool. eROI sounds like a cool place to work. And its home city of Portland, OR sounds like a cool place to live.

  However, the application process was very not cool. Would-be applicants were required to comment on the blog post.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  American Farmland Trust is using the all-American invoking line

• Listline e-Newsletter 08/07/07

  Kroll Direct Marketing has been named list manager for ASM
  International, an organization of engineers, scientists and executives
  whose work involves metals and other materials used in manufacturing.

• Letters to the Editor

  My sister is Kitty.

  She is 58 and has two children. Above all, she descends from a Scottish line of two Catharines who used the name Kitty for their entire lives.

• Agencies

  FTC to Examine Internet Data Collection Practices

  The Federal Trade Commission will host a forum Nov. 1 and 2 in Washington, DC, to discuss Internet marketing and privacy issues. Requests to participate in panel discussions must be received by Sept. 14.