Chief Marketer Staff

• Digital

  Live from ETail: Online Visibility and Vampires

  In his session at the ETail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet world.

• Agencies

  Doctors Without Borders Named Nonprofit of the Year

  The Nonprofit Federation of the Direct Marketing Association (DMANF) has named the US division of Doctors Without Borders/M

• Agencies

  McDonald’s To Launch TV Show Around Kids’ Olympic Program

  McDonald’s is planning to launch a reality TV show to document its selection process and the journey 100 kids will have that it sends to the 2008 Olympics.

• P&G Launches My Black is Beautiful Campaign

  Procter & Gamble is launching a campaign to help improve the way African American women are portrayed in popular culture, the company said.

• Agencies

  Visa Gets Placement in Madden NFL 08

  Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13.

• Agencies

  Showtime Promotes Series Via Street Events

  Showtime is tapping into people’s natural tendency to be curious to promote two of its original shows.

• Agencies

  Nicktoons Offers Development Prize, Sweepstakes

  Nicktoons Network Animation Festival is using a sweepstakes to help drive people to its Web site to vote for their favorite animation

• News Brief

  FUSION SPORTS MARKETING GROUP: has launched the Ultimate Fan mobile quiz contest for Lito Sheppard, a two time Pro Bowler, and starting cornerback for the Philadelphia Eagles

• Agencies

  Meet the Broker: Bert DesRosiers

  Today we meet Bert DesRosiers, a list broker at Glaser Direct Inc. DesRosiers sold his graphic arts wholesale supplies business in 1994. He then spent the next three years doing part-time consulting work until he joined Glaser in 1997.

• Listline e-Newsletter 08/09/07

  CNET Networks Inc. has introduced a list of roughly 120,000 e-mail
  addresses of corporate managers and executives who registered to use
  BNET.com, a Web site that offers information on how to increase
  productivity and efficiency.