Chief Marketer Staff

• The Regan Groups Hires Chianta to Marketing Post

  The Regan Group has hired Kevin Chianta as senior vice president of marketing. The post went into effect Aug. 1.

• News Brief

  CHAMPION: launched a multimedia campaign to promote the 100th anniversary of its popular spark plug…

• Know your Customer – Grow your Business with Targeted Email Marketing Panel Bios

  Know your Customer: Grow your Business with Targeted Email Marketing BIOGRAPHIES: Ray Schultz Editorial DirectorDIRECT Magazine Ray Schultz, the editorial director of DIRECT magazine, has been covering direct marketing for 20 years. He joined …

• Listline e-Newsletter 08/10/07

  More than 80 Consumer Centric postal and e-mail files have been
  launched, including a master file with 47 million names. Individual list
  titles offered range from active credit card buyers (16 million) to yoga
  enthusiasts (156,528).

• Digital

  Blockbuster Acquires Movielink Download Service

  Blockbuster Inc. has acquired Movielink, a movie download service, for an undisclosed sum.

• Yankee Candle Posts Loss in Quarter

  Yankee Candle Co. posted a net loss of $16.7 million for the second quarter, compared to net income of $4.8 million in the prior year.

• DM Pioneer Jack Cole Dies at 87

  The name Jack Cole might not mean much to young direct marketers.
  But Cole, who died in South Dakota at age 87 on July 29, deserves to be remembered for his pioneering work as a directory and list compiler.

• Digital

  Live from ETail: Otto High on Rich Media

  Quick, what’s the least effective selling channel in terms of presentation?

  Hint: It’s not catalogs or retail.

  No, it’s online, where products are lined up the same way on almost every Web site.

• Digital

  Live from ETail: What’s Ahead for EBay

  Ebay is testing different home pages for different buyer segments and shopper personas, according to vice president, buying experience, Jamie Iannone.

• Digital

  Live from ETail: Zappos CEO Shares Top 10 List

  Zappos’ Tony Hsieh detailed the merchant’s top 10 lessons learned in e-commerce during his session at the ETail conference.