Chief Marketer Staff
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Email
Direct E-mail Surpasses Direct Postal Mail in the U.K.
More direct marketing activity in the United Kingdom was conducted via e-mail than postal mail during the fourth quarter of 2006, reported the Financial Times. It’s the first time that direct e-mail has surpassed postal mail use in the U.K.
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Letters to the Editor
It’s not a good day this Monday morn;
Loose Cannon will take the day off;
“It’s not that I’m loafing,” Levey will say,
But hundreds of readers will scoff. -
Agencies
Baskin-Robbins Launches Cake-A-Day Giveaway
Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice.
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Agencies
Marvel Entertainment to Giveaway Baseball-Themed Comics
Marvel Entertainment has joined forces with Triple-A Baseball to distribute comic books at games this month.
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Agencies
Canon Launches Camera Line with Sharapova Imposters
Canon USA will field a team of Maria Sharapova look-alikes to cruise Manhattan streets and promote its new PowerShot line during the U.S. Open Tennis Tournament next week.
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Agencies
Top Brands Bring Financial Education To Hispanics
Chase, MasterCard and Telemundo are rolling out a financial education tour this week aimed at Hispanic consumers in five major U.S. markets.
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Procter & Gamble to Distribute Dunkin’ Donuts Coffee
Procter & Gamble is rolling out packages of Dunkin’ Donuts coffee this month to select retail outlets nationwide under a new licensing agreement.
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News Brief
SALON CITY: is producing its first original Web series based on the content in Salon City, SCI’s flagship magazine
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Agencies
Loose Cannon Will Return Aug. 20 (A Spenserian Sonnet)
My dear readers, I have failed today.
A column? I have none to offer you.
This week, the follies of DM must stay
Unscathed, though there is ever more to rue.