Chief Marketer Staff
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Agencies
Marvel Entertainment to Giveaway Baseball-Themed Comics
Marvel Entertainment has joined forces with Triple-A Baseball to distribute comic books at games this month.
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Agencies
Canon Launches Camera Line with Sharapova Imposters
Canon USA will field a team of Maria Sharapova look-alikes to cruise Manhattan streets and promote its new PowerShot line during the U.S. Open Tennis Tournament next week.
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Agencies
Top Brands Bring Financial Education To Hispanics
Chase, MasterCard and Telemundo are rolling out a financial education tour this week aimed at Hispanic consumers in five major U.S. markets.
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Procter & Gamble to Distribute Dunkin’ Donuts Coffee
Procter & Gamble is rolling out packages of Dunkin’ Donuts coffee this month to select retail outlets nationwide under a new licensing agreement.
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News Brief
SALON CITY: is producing its first original Web series based on the content in Salon City, SCI’s flagship magazine
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Agencies
Loose Cannon Will Return Aug. 20 (A Spenserian Sonnet)
My dear readers, I have failed today.
A column? I have none to offer you.
This week, the follies of DM must stay
Unscathed, though there is ever more to rue. -
Listline e-Newsletter 08/13/07
The online wholesaler and product closeout firm DollarDays International
LLC has a list of 23,425 opportunity seekers. These individuals paid a
$100 fee for a personalized Web site maintained by the company, where
they can sell products on a commission basis. -
Digital
Marchex Hires Bill Day, Buys Pay-per-call Tech
Local media and ad firm Marchex announced it will acquire pay-per-call ad technology platform VoiceStar for $20 million, plus $8 million in further investment in 2008 in products and infrastructure.
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Agencies
Losses Widen at Vertis Communications
Direct mail printing and marketing firm Vertis Communications saw its second-quarter losses grow to $19.7 million from $5 in the same period a year ago, largely due to declines in the freestanding ad insert market.