Chief Marketer Staff

• Equity Firm Triton Takes Stake in Vayan Marketing

  Triton Pacific Capital Partners LLC has acquired a majority stake in Vayan Marketing Group LLC. The terms of the deal were not disclosed.

• Happy Days for Raining Data In First Quarter

  Raining Data Corp., a database management and information aggregation software provider, generated $5 million in revenue during the first quarter of its fiscal 2008 year

• Agencies

  Green Giant Pushes Veggies with Games, Videos

  Green Giant is enticing kids to consume more vegetables with new packaging and an online game and videos designed to make eating greens fun.

• Agencies

  Bertucci’s Builds Ties to Fenway Faithful

  Bertucci’s restaurant is trying to maintain a presence in the minds of Boston Red Sox fans in a NESN reality show and a billboard near Fenway Park.

• TPN Up Staffers with Agency-Wide Promotions

  TPN has promoted a umber of staffers in client and creative services to support the agency’s growth.

• News Brief

  STARZ HOME ENTERTAINMENT: is promoting the DVD release of “Elvis: The Miniseries

• Industrial Revolution: GlobalSpec Engineers How to Target Techies

  Forget the idea that techies aren’t social. For 10 years, GlobalSpec has catered to IT professionals like electrical and mechanical engineers, first providing them with a search resource and later evolving into a peer-to-peer community. Today, the site has 3.6 mill registered users, with 80,000 new users signing on each month.

• Email

  Moving Pictures: Animation Makes E-Mail Come to Life

  (Promo) When Lake Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%.

  The chocolate maker, which operates a store in Vermont, has discovered new ways to make graphics in e-mails work.

• Agencies

  Database Guru Hughes Eyes E-mailers

  (Direct) Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two.

  And he could be on to something.

• E-News to Go

  The National Lampoon Splog! (www.nationallampoonsplog.com) has debuted, promising “take-no prisoners” sports commentary.