Chief Marketer Staff

• Digital

  American Airlines Sues Google Over Keyword Ads

  American Airlines is suing Google over keyword ads triggered by the airline’s trademarks.

• Agencies

  Cabela’s Acquires S.I.R. Warehouse Sports Store

  Cabela’s Inc. has acquired S.I.R. Warehouse Sports Store, a Winnipeg-based direct marketer and retailer, for an undisclosed sum.

• Digital

  Bridal Media Ventures Now Part Of Red Ventures

  Red Ventures, Charlotte, NC, has acquired Bridal Media Ventures. Terms of the acquisition were not disclosed.

• Agencies

  Next Generation Reports 4.4% Revenue Decline

  Next Generation Media Corp. reported $2 million in revenue for the second quarter ending June 30, a 4.4 percent decline from the same period last year.

• Accellos Acquires Maximum Data Solutions

  Accellos, Inc. has purchased Maximum Data Solutions Inc. of Plymouth, MI. Financial terms of the transaction were not disclosed.

• Digital

  American College of Physicians Taps E-Healthcare Solutions

  The American College of Physicians has chosen E-Healthcare Solutions to provide online advertising for the organization’s portfolio of medical and healthcare Web sites.

• Digital

  Didit Manages Search Engine Campaigns for Q Interactive

  Q Interactive has retained the online marketing services agency Didit to manage search engine marketing campaigns for its advertising supported network of Web sites.

• Agencies

  Heinz Offers Second Chance at Consumer-Generated Ad

  H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV.

• Bank of America Signs NFL Sponsorship Deal

  The Bank of America is looking to score points with prospective checking customers as the official bank of the National Football League.

• Agencies

  Hyatt Resorts Roll Out Adventure Webisodes, Sweepstakes

  Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain.