Chief Marketer Staff
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News Brief
GEICO: won platinum honors for its www.Cavemanscrib.com Web site in the Hermes Creative Award competition, sponsored by the Association of Marketing and Communications Professionals.
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Email
DMers Show Signs of Getting it … Sort of
According to a Direct Magazine survey of DMers concerning the online practices scheduled to come out in September
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Agencies
Stupid Affliction Watch: You’re Not Having Fun; You’re Addicted
From the please-tell-me-you’re-joking file comes news that an Israeli researcher is claiming Internet addiction is as dangerous as other “extreme addictive disorders,” such as compulsive gambling, sex addiction and kleptomania.
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Email
SubscriberMail Adds Strategic Services VP
E-mail service provider SubscriberMail has signed William Leming as vice president, strategic services.
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Listline e-Newsletter 08/21/07
Harriet Carter Gifts Inc. has appointed Belardi/Ostroy ALC as its list
manager, effective Sept. 1. More than 2.2 million buyers are available
from the last 12 months. -
Agencies
Sharper Image Obtains $20 Million Loan in Wake of Sales Decline
Sharper Image Corp. has obtained a $20 million loan from Wells Fargo Retail Finance LLC, secured by the appraised value of the company’s intellectual property.
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Agencies
PC Mall To Buy Sarcom Inc. for $55 Million
Catalog and Internet marketer PC Mall Inc. an entered into an agreement to purchase Sarcom Inc., a Columbus, OH-based technology services company.
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Belardi/Ostroy to Manage Harriet Carter Files
Belardi/Ostroy ALC has been appointed list manager by general merchandise and gift cataloger Harriet Carter Gifts Inc., effective Sept. 1.
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DM Club of New York Announces Silver Apple Winners
The Direct Marketing Club of New York has announced the 2007 winners for the 23rd Annual Silver Apple Awards for outstanding contributions to direct marketing.
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Letters to the Editor
I have just one anecdote about data analysis that gave me some insight into what one big company believes is useful customer data.