Chief Marketer Staff
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DMA Hall of Fame Inducts Ronald Bliwas, Charles Morgan
The Direct Marketing Association has named two industry figures to its hall of fame: Ronald L. Bliwas, president/CEO of direct response television agency A. Eicoff & Company; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corp.
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AGs Alcoholic Energy Drink Probe to Bring About Scrutiny
A letter from nearly 30 attorneys general sent to federal officials to investigate the ingredients and marketing of alcoholic energy drinks this week will likely prompt greater scrutiny of those products, experts said yesterday.
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Agencies
Dunkin’ Donuts Drafts ESPN’s Berman to Promote Omelet
Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet.
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Lifetime Names Bibbs and Goldstein to Marketing Posts
Lifetime Television has tapped Bob Bibb and Lewis Goldstein as the network’s chief marketing officers. The posts went into effect immediately.
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Moms Depend on Web Search: Study
Eighty-nine percent of household moms use the Internet at least twice a day, and 86% say they rely on search engines to find Web information
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News Brief
PHILLIPS VAN HEUSEN CORP.: has launched a cause-marketing campaign designed to raise awareness and funds toward restoring buildings on Ellis Island in New York.
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TPN Adds Flores to Planning Group
TPN has hired Lilia Arroyo Flores as senior planner, effective on Aug. 27.
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Listline e-Newsletter 08/22/07
The Internet-based investor relations firm OTC Live Inc. offers 117,000
investors’ names. Those listed typically are 35 to 64. -
Agencies
Transcontinental Makes Bid for PLM
Transcontinental Inc. has made an all-cash offer to acquire PLM Group Ltd., a Canadian-based commercial printer.
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Agencies
Acquisition, New Catalog Clients Boost Innotrac’s Fortunes
Innotrac Corp., a fulfillment and logistics services provider, generated $28.1 million in second quarter 2007 revenue, compared with $16.6 million during second quarter 2006.