Chief Marketer Staff

• AGs Alcoholic Energy Drink Probe to Bring About Scrutiny

  A letter from nearly 30 attorneys general sent to federal officials to investigate the ingredients and marketing of alcoholic energy drinks this week will likely prompt greater scrutiny of those products, experts said yesterday.

• Agencies

  Dunkin’ Donuts Drafts ESPN’s Berman to Promote Omelet

  Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet.

• Lifetime Names Bibbs and Goldstein to Marketing Posts

  Lifetime Television has tapped Bob Bibb and Lewis Goldstein as the network’s chief marketing officers. The posts went into effect immediately.

• Moms Depend on Web Search: Study

  Eighty-nine percent of household moms use the Internet at least twice a day, and 86% say they rely on search engines to find Web information

• News Brief

  PHILLIPS VAN HEUSEN CORP.: has launched a cause-marketing campaign designed to raise awareness and funds toward restoring buildings on Ellis Island in New York.

• TPN Adds Flores to Planning Group

  TPN has hired Lilia Arroyo Flores as senior planner, effective on Aug. 27.

• Listline e-Newsletter 08/22/07

  The Internet-based investor relations firm OTC Live Inc. offers 117,000
  investors’ names. Those listed typically are 35 to 64.

• Agencies

  Transcontinental Makes Bid for PLM

  Transcontinental Inc. has made an all-cash offer to acquire PLM Group Ltd., a Canadian-based commercial printer.

• Agencies

  Acquisition, New Catalog Clients Boost Innotrac’s Fortunes

  Innotrac Corp., a fulfillment and logistics services provider, generated $28.1 million in second quarter 2007 revenue, compared with $16.6 million during second quarter 2006.

• Digital

  Aplus.Net Acquires WebImage

  Web hosting firm Aplus.Net, Overland Park, KS, has acquired WebImage, an Internet marketing and website development company based in White Plains NY.