Chief Marketer Staff

• Email

  Call it E-RFM: Traditional Metrics See New Life in E-Mail

  (Multichannel Merchant) Recent developments in e-mail marketing are creating new possibilities for an old set of direct marketing metrics: recency, frequency and monetary value.

• E-News to Go

  ON Networks Inc. has introduced For Art’s Sake http://www.forartssake.tv, a new online TV show offering a look at modern art and the people behind it.

• Email

  One in Four Messages Trashed, And It’s Your Fault

  Permission-based e-mail makes it to U.S. inboxes about 75% of the time, according to the latest quarterly deliverability study by Lyris.

  However, contrary to many marketers

• Email

  Stupid Buzzword Watch: Hold the ‘Bacn,’ Plz

  The latest e-mail related tech-phrase, according to various online publications, is

• Email

  Pivotal Veracity Launches “eReputation Manager”

  Deliverability consultancy Pivotal Veracity has launched a new tool to help clients manage their online reputations.

• Listline e-Newsletter 08/28/07

  Nearly 1.2 million subscribers to celebrity, health and fitness titles
  are available from American Media Inc. This master file includes
  subscribers to Shape, Natural Health, Men’s Fitness, Mira, Flex, Globe
  and Star, among other titles.

• Digital

  Hi-Media Group to Acquire Fotolog

  Hi-Media Group will acquire Fotolog Inc. for $90 million in cash and stock.

• Rapp and Halyard Form Engauge

  Halyard Capital has teamed up with direct marketing veteran Stan Rapp to launch Engauge, a new marketing agency that claims to optimize the power of brand and customer engagement.

• Digital

  BuySafe Ups Beveridge to VP of Business Intelligence

  BuySafe, Inc. (www.buysafe.com), an e-commerce security company, has promoted Michael Beveridge to the position of vice president of business intelligence and monetization.

• Nike Severs Relationship with Vick

  Nike officially severed ended its ties to Atlanta Falcons quarterback Michael Vick last on Friday after the football star filed a guilty plea, admitting his complicity in an interstate dog fighting conspiracy.