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American Blind Drops Trademark Suit Against Google

American Blind & Wallpaper Factory Inc. has been thwarted in its effort to stop Google from letting competitors bid on its trademarks as search terms. On Friday, the two firms settled a 2003 lawsuit which would have tested Google’s right to sell the terms.

Mobile

Satellite Security To Acquire Advanced Interactive Mobile Marketing System

Satellite Security Corp. has signed a letter of intent to acquire Advanced Interactive Mobile Marketing System, Inc. (AIMMS).

Digital

GiftCards.com Hires Mark Romanelli and Tim Ludwig

GiftCards.com, LLC has named Mark Romanelli executive vice president and hired Tim Ludwig to serve as business logistics director. Ludwig will also join GiftCards’ board.

Agencies

Denny’s Teams with My Coke Rewards

Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program.

Agencies

Sara Lee Pushes Whole Grain Bread Via Campaign

Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.

Agencies

Best Western Ties Instant-Win Game to Loyalty

Best Western is out with an instant-win game designed to boost membership of its loyalty program.

Agencies

Visa Kicks off NFL Season with Integrated Campaign

Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions.

Agencies

Apple Tests Album-Specific iTunes Cards in Stores

Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall.

Viral Marketing Disappoints through Bad Tactics: Study

Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found.

Agencies

Coors Returns its Silver Ticket Program

Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster