Chief Marketer Staff
-
Listline e-Newsletter 09/10/07
Religious individuals who made one or more donations to various mass
card programs, as well as seasonal children’s programs are listed. The
average contribution was $12. -
Digital
Omniture to Acquire Offermatica
Web site analytics firm Omniture announced last week it has agreed to acquire multivariate testing company Offermatica for $65 million in cash and stock.
-
The New Ronco to Recreate Ron Popeil’s Magic
Ronco Acquisition Corp. has purchased the assets of Ronco, the company started by the much-parodied and much-emulated direct marketing figure Ron Popeil. The value of the transaction was not disclosed.
-
V12 Seeks New Purchase Candidates
V12 Group, which recently acquired Terameda Corp. and Direct Marketing Associates, expects to announce another deal next month, said CEO Paul Chachko.
Redbank, NJ-based V12 Group is looking for candidates in the data processing and online marketing fields, Chachko added.
-
Agencies
Court Slams Invention Scheme Marketers
The operators of a invention promotion scheme have been hit with a $61 million judgment, the aggregate harm to consumers, the Federal Trade Commission announced last week.
-
Agencies
Direct Sales Were Flat for Many Firms in August
(Multichannel Merchant) It was definitely the dog days of summer for most publicly traded companies tracked by MULTICHANNEL MERCHANT. With few exceptions, August sales increases were scarce or nonexistent.
-
Agencies
KFC Ties Sweepstakes to ‘Earl’ Premiere
KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000.
-
Publicis Groupe Buys Phonevalley
Publicis Groupe said last week that it plans to buy Phonevalley, a mobile phone marketing and communications company based in Paris.
-
Agencies
MTV To Solicit Content for New Sites
MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.