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Chief Marketer Staff

  • Leveraging Your Database

    Not able to ignite a fire under those customers who haven’t made a purchase lately? In this report, Promo offers five tips from experts on how best to dust off those inactive names in your database and turn them into profitable, loyal customers.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Gorsuch

  • Listline e-Newsletter 09/10/07

    Religious individuals who made one or more donations to various mass
    card programs, as well as seasonal children’s programs are listed. The
    average contribution was $12.

  • Digital

    Omniture to Acquire Offermatica

    Web site analytics firm Omniture announced last week it has agreed to acquire multivariate testing company Offermatica for $65 million in cash and stock.

  • The New Ronco to Recreate Ron Popeil’s Magic

    Ronco Acquisition Corp. has purchased the assets of Ronco, the company started by the much-parodied and much-emulated direct marketing figure Ron Popeil. The value of the transaction was not disclosed.

  • V12 Seeks New Purchase Candidates

    V12 Group, which recently acquired Terameda Corp. and Direct Marketing Associates, expects to announce another deal next month, said CEO Paul Chachko.

    Redbank, NJ-based V12 Group is looking for candidates in the data processing and online marketing fields, Chachko added.

  • Agencies

    Court Slams Invention Scheme Marketers

    The operators of a invention promotion scheme have been hit with a $61 million judgment, the aggregate harm to consumers, the Federal Trade Commission announced last week.

  • Agencies

    Direct Sales Were Flat for Many Firms in August

    (Multichannel Merchant) It was definitely the dog days of summer for most publicly traded companies tracked by MULTICHANNEL MERCHANT. With few exceptions, August sales increases were scarce or nonexistent.

  • Agencies

    KFC Ties Sweepstakes to ‘Earl’ Premiere

    KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000.

  • Publicis Groupe Buys Phonevalley

    Publicis Groupe said last week that it plans to buy Phonevalley, a mobile phone marketing and communications company based in Paris.