Chief Marketer Staff
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Gen Y Has Split on Environmentally Friendly Retail Marketing
Environmentally friendly marketing may be the rage, but a recent poll found that retailers “green” messages are not necessarily swaying Gen Y buyers to a make a purchase.
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Home Depot To Honor NFL Players for Community Service
Home Depot, the official home improvement sponsor of the National Football League, is running a national program to recognize players who make a positive impact through various community projects this season.
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News Brief
BAJA FRESH: is thanking its customers for their vote as a top choice in Mexican food chains with a free Churros giveaway on Sept. 16
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Agencies
Firm Markets Timepieces With a Message
HourPower markets watches containing a secret chamber for inserting inspirational messages, photographs and the like.
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Agencies
Mobile Service Provides Driving Directions
Unable to find any high tech systems available on the market to assist him in this quest, Desai — who about five years ago headed up Voxify, a developer of speech recognition technology for call centers — decided to co-found Dial Directions, a firm that provides driving directions to cell phone users on the go.
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Agencies
The ‘Marshall Plan’ For Customer Aftercare
As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we’re smart we’ll make sure we have our very own “Marshall” plan in effect.
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Listline e-Newsletter 09/12/07
Direct Media Inc. now manages PaperDirect’s lists, including a master
file of 258,287 buyers. The average catalog sale was $110. -
Agencies
CRM Software Spending to Reach $7.4 Billion in 2007: Gartner
Worldwide customer relationship software revenue should exceed $7.4 billion in 2007, up from $6.5 billion in 2006, according to Gartner, Inc.
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Agencies
Redcats to Purchase United Retail for $199 Million
Redcats Group will acquire United Retail Group Inc., a retailer of large-size women’s apparel.