Chief Marketer Staff

• Feds Clear Anheuser-Busch to Market Bud Extra

  The Alcohol and Tobacco Tax and Trade Bureau has decided that Anheuser-Busch can go ahead and market Bud Extra, a beverage that combines alcohol with stimulants such as caffeine, ginseng and guarana.

• Listline e-Newsletter 09/14/07

  Mail Marketing Inc. has been named list manager for Rod’s Western Palace
  list of 145,621 catalog buyers and inquirers. Three-quarters of these
  customers are women.

• Agencies

  Transcontinental Income Rises 13%

  Transcontinental posted net income of $27.8 million for the third quarter, a 13% increase over net income of $24.7 million in the prior year.

• Agencies

  Software ‘Downloaders’ Settle With FTC

  An operation that allegedly downloaded software onto consumers’ computers that spawned pop-up messages demanding instant payment for an expired free trial offer has settled charges with the Federal Trade Commission that it violated federal law.

• Fredericks Taps AT&T for Voice Services

  Frederick’s of Hollywood has chosen AT&T Inc. to provide networking and voice services.

• EToys.com Names Hollingsworth CFO

  EToys.com has named Barry Hollingsworth vice president and chief financial officer.

• Domino’s Names Crispin Porter + Bogusky as AOR

  Domino’s Pizza has hired Crispin Porter + Bogusky as its lead creative advertising agency of record, effective immediately.

• Agencies

  Alltel Gives Amateur QBs A Pass At $100,000

  Alltel Wireless is offering college and pro football fans a shot at $100,000 in a group passing competition

• Nike Names New VP for Global Sports Marketing

  John Slusher has been named vice president of global sports marketing for Nike Inc.

• OgilvyAction Promotes Colombo to Exec VP in New York

  OgilvyAction, the global brand activation arm of The Ogilvy Group, has hired Michele Colombo, as executive vice president and managing director for the New York office.