Chief Marketer Staff

• News Brief

  CAMPBELL SOUP CO.’S: Pepperidge Farm brand is out with an instant-win game tied to its breakfast products, which award “rise and shine” prizes for 57 days.

• Feds Clear Anheuser-Busch to Market Bud Extra

  The Alcohol and Tobacco Tax and Trade Bureau has decided that Anheuser-Busch can go ahead and market Bud Extra, a beverage that combines alcohol with stimulants such as caffeine, ginseng and guarana.

• Listline e-Newsletter 09/14/07

  Mail Marketing Inc. has been named list manager for Rod’s Western Palace
  list of 145,621 catalog buyers and inquirers. Three-quarters of these
  customers are women.

• Agencies

  Transcontinental Income Rises 13%

  Transcontinental posted net income of $27.8 million for the third quarter, a 13% increase over net income of $24.7 million in the prior year.

• Agencies

  Software ‘Downloaders’ Settle With FTC

  An operation that allegedly downloaded software onto consumers’ computers that spawned pop-up messages demanding instant payment for an expired free trial offer has settled charges with the Federal Trade Commission that it violated federal law.

• Fredericks Taps AT&T for Voice Services

  Frederick’s of Hollywood has chosen AT&T Inc. to provide networking and voice services.

• EToys.com Names Hollingsworth CFO

  EToys.com has named Barry Hollingsworth vice president and chief financial officer.

• Domino’s Names Crispin Porter + Bogusky as AOR

  Domino’s Pizza has hired Crispin Porter + Bogusky as its lead creative advertising agency of record, effective immediately.

• Agencies

  Alltel Gives Amateur QBs A Pass At $100,000

  Alltel Wireless is offering college and pro football fans a shot at $100,000 in a group passing competition

• Nike Names New VP for Global Sports Marketing

  John Slusher has been named vice president of global sports marketing for Nike Inc.