Chief Marketer Staff

• Agencies

  FTC Slams Trudeau with Another Legal Action

  The Federal Trade Commission went to court last week, charging that infomercials done by Trudeau misrepresented the contents of his best-selling book, “The Weight Loss Cure They Don’t Want You to Know About.”

• Digital

  Landmark Acquires InternetSeer

  Landmark Communications Inc. has acquired InternetSeer.com Corp., a provider of small business Web site monitoring, for an undisclosed sum.

• Digital

  NHL Extends E-Commerce Agreement through 2014

  The National Hockey League has signed a contract extension with GSI Commerce Inc. for the latter to provide online and offline marketing services through 2014.

• RedEnvelope Losses Mount

  RedEnvelope Inc. posted a net loss of $3.6 million for the first quarter compared with a loss of $900,000 in the prior year.

• Humana to Open Two New Telemarketing Centers

  Health benefits firm Humana Inc. will open two new telemarketing call centers in Arizona.

• Agencies

  Marshalls Boosts Shoe Store with Stilletto Tour

  Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department.

  Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can be redeemed in-store for a chance to win prizes, including $1,000 shopping sprees.

• Wrigley’s Candystand Spawns Giants.com Game Arcade

  Wrigley’s Candystand.com has created a co-branded game arcade on the New York Giants Web site.

• Agencies

  Krispy Kreme, Magazine Launch Recipe Contest

  Krispy Kreme Doughnuts Inc. is teaming up with Taste of the South magazine to search out new Krispy Kreme dessert recipes for a chance to win a cookware prize pack.

• Agencies

  Canon Renews NFL Sponsorship and Photo Contest

  Canon USA has extended its sponsorship deal with the National Football League as the league’s official camera through 2010.

• News Brief

  CAMPBELL SOUP CO.’S: Pepperidge Farm brand is out with an instant-win game tied to its breakfast products, which award “rise and shine” prizes for 57 days.