Wrigley’s Candystand Spawns Giants.com Game Arcade

Posted on by Chief Marketer Staff

Wrigley’s Candystand.com has created a co-branded game arcade on the New York Giants Web site.

Giants fans visit Giants.com to find the Giants Arcade that features four Wrigley-branded football-themed Candyland.com games, including “Big Red QB Shootout,” “Winterfresh Field Goal Challenge,” “Doublemint Chalkboard” and “Life Savers Field Goal 3D.”

The arcade will be plugged during New York Giants radio broadcasts and on LED boards in Giants Stadium.

Top scorers in the online arcade accumulate virtual trophies that they can store in trophy cases online.

“Pairing our popular online football games with one of the NFL’s most popular franchises is a perfect match,” said Scott Tannen, director of global interactive for Wm. Wrigley Jr. Co.

The Wrigley Co. launched the Candyland.com arcade, featuring sports, card, puzzle and multiplayer games, in 1997.

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