Chief Marketer Staff

• Agencies

  Loyalty Lab Ups Greenberg to President

  Loyalty Lab has named Michael Greenberg president, a new position.

• SCEA Hires Scott Steinberg as VP Product Marketing

  Sony Computer Entertainment America has hired industry veteran Scott Steinberg to the newly created position of vice president of product marketing.

• Agencies

  P&I Postscripts

  FOLGERS: is offering free samples of its Gourmet Selections coffee by mail.

• Email

  Retailers Improve List-Growth Tactics, Lag on Some Basics: Study

  Retailers have made it significantly easier for people to opt into their e-mail programs and have gotten smarter about the way they handle opt outs during the last two years, according to a new study by e-mail service provider Silverpop.

  But a surprising percentage of marketers still come up short on some of the fundamentals of e-mail.

• Email

  E-mail Metrics Healthy … Everywhere Except Spending

  E-mail marketing to house files is delivering higher response rates and lower costs per order than other channels, according to a Shop.org study released earlier today.

  Yet, the average company’s spending on the channel wouldn’t be enough to cover many companies’ coffee expenses.

• Email

  Stupid Research Watch: Duh, You Can Buy Stuff From Spam

  Two Canadian researchers studied a bunch of spam and found that a lot of it is health related and that if you place an order, quite often a box of something purporting to be what you ordered gets delivered.

• Listline e-Newsletter 09/18/07

  Worldata has been appointed to oversee three e-mail files for
  Entrepreneur Media Group. The e-mail address master file count totals
  729,364.

• Mobile

  Nokia Acquires Enpocket to Expand Mobile Advertising

  Nokia, a Finnish manufacturer of cell phones and other mobile devices, has reached an agreement to acquire Boston-based Enpocket, a mobile advertising services firm.

• Agencies

  Study Shows Catalog and Web Marketing Synergies

  Forty-three percent of catalog customers make online purchases with the same merchant, while 35% of online customers also make purchases from company stores, according to new multi-channel marketing data findings released by Forrester Research Inc.

• Agencies

  Retailers Post Modest August Gains: NRF

  Though consumer spending is showing signs of softening, retailers were still able to post modest gains for August, the National Retail Federation announced last week.