Chief Marketer Staff, Author at Chief Marketer

FTC Orders Refunds in “Pain Relief Tape” Infomercial Case

The Federal Trade Commission found that claims made by Smart Inventions Inc. and Jon Nokes about Biotape, an adhesive tape that alleviates pain were too good to be true, according to the FTC. Nokes and Smart Inventions will pay more than $2.5 million in customer refunds.

Digital

Michael Sprouse Joins AdzoogleAds as CMO

Online marketing services provider AzoogleAds has named Michael Sprouse chief marketing officer.

InfoUSA Expands International B-to-B Offerings

InfoUSA will compile a business database of companies within the United Kingdom, and has added four new sources of business information on companies within the Chinese, Australian, Zealand and Singapore markets.

Belardi/Ostroy Names Susan Isley VP of List Brokerage and Strategic Services

Marketing services firm Belardi/Ostroy has named Susan Isley vice president of list brokerage & strategic services.

Live from Promo Live: To Build Buzz, Don’t Bore—and Remember the Bribes

A lot of variables come into play in creating online content that will go viral.

Agencies

Live from Promo Live: Airline Promotion Gives Flight to A&E Shows

A&E is mid-way through a four-month promotion with Southwest Airlines that promises to leave 200 million impressions with air travelers at 16 airports.

Agencies

Best Western Revs NASACR Loyalty Package

Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6

Agencies