Chief Marketer Staff

• PostcardMania Donates to Troops Heading to Iraq

  PostCardMania, a direct mail marketing firm based in Clearwater, FL, has donated 18,000 postcards to the United Service Organization to support troops being deployed to Iraq.

• WeTrust Shopping Search Engine Launched

  London-based WeTrust Internet Research Group has launched WeTrust.org, a search engine directory for consumers to locate e-commerce Web sites offering specific products and product categories.

• People in the News

  Darren Fisher has been appointed director of business development at DirectAvenue, a direct and brand-marketing agency based in Temecula, CA. Fisher has 12 years of direct response marketing experience. …

• Digital

  Religious Jewelry Puts Faith in Pay-per-click

  After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche—religious jewelry.

• Digital

  Looking beyond the Click to Customer Engagement

  Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over.

• Digital

  Tailoring the Landing to the Search

  From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who’s building all the landing pages those prospects are pulling up to?

• Listline e-Newsletter 09/21/07

  Lewis Direct has been appointed manager of the Marcus Evans Conferences
  file. It identifies 257,840 U.S. and 29,880 Canadian conference
  attendees. Twenty percent are women.

• Agencies

  EA Sports, Coke Zero Create Virtual Football Tourney

  Electronic Arts and Coke Zero are running a virtual football tournament on college campuses and online, leading to a finals competition at the Rose Bowl. The EA Sports National Collegiate Athletic Assocation Football Challenge presented by Coke Zero …

• NFL-Branded Milk Containers Unveiled in Midwest

  The Midwest Dairy Association is linking football and milk in NFL-branded containers for schools and retail stores from Roberts Dairy Company.

• Agencies

  Cartoon Network Names William Blair VP Sales/Promotions/Marketing

  Cartoon Network has hired William Blair as vice president of Cartoon Network ad sales promotions and marketing