Chief Marketer Staff

• Wenda Harris Millard Elected Vice Chair of IAB

  The board of directors at the Interactive Advertising Bureau has elected Wenda Harris Millard to serve as its vice chair. Millard has been a member of the board of directors, as well as its executive committee, since 2003.

• PostcardMania Donates to Troops Heading to Iraq

  PostCardMania, a direct mail marketing firm based in Clearwater, FL, has donated 18,000 postcards to the United Service Organization to support troops being deployed to Iraq.

• WeTrust Shopping Search Engine Launched

  London-based WeTrust Internet Research Group has launched WeTrust.org, a search engine directory for consumers to locate e-commerce Web sites offering specific products and product categories.

• People in the News

  Darren Fisher has been appointed director of business development at DirectAvenue, a direct and brand-marketing agency based in Temecula, CA. Fisher has 12 years of direct response marketing experience. …

• Digital

  Religious Jewelry Puts Faith in Pay-per-click

  After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche—religious jewelry.

• Digital

  Looking beyond the Click to Customer Engagement

  Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over.

• Digital

  Tailoring the Landing to the Search

  From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who’s building all the landing pages those prospects are pulling up to?

• Listline e-Newsletter 09/21/07

  Lewis Direct has been appointed manager of the Marcus Evans Conferences
  file. It identifies 257,840 U.S. and 29,880 Canadian conference
  attendees. Twenty percent are women.

• Agencies

  EA Sports, Coke Zero Create Virtual Football Tourney

  Electronic Arts and Coke Zero are running a virtual football tournament on college campuses and online, leading to a finals competition at the Rose Bowl. The EA Sports National Collegiate Athletic Assocation Football Challenge presented by Coke Zero …

• NFL-Branded Milk Containers Unveiled in Midwest

  The Midwest Dairy Association is linking football and milk in NFL-branded containers for schools and retail stores from Roberts Dairy Company.