Chief Marketer Staff
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Digital
Wenda Harris Millard Elected Vice Chair of IAB
The board of directors at the Interactive Advertising Bureau has elected Wenda Harris Millard to serve as its vice chair. Millard has been a member of the board of directors, as well as its executive committee, since 2003.
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Agencies
PostcardMania Donates to Troops Heading to Iraq
PostCardMania, a direct mail marketing firm based in Clearwater, FL, has donated 18,000 postcards to the United Service Organization to support troops being deployed to Iraq.
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Digital
WeTrust Shopping Search Engine Launched
London-based WeTrust Internet Research Group has launched WeTrust.org, a search engine directory for consumers to locate e-commerce Web sites offering specific products and product categories.
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Agencies
Gillette Pushes Razor in Video Contest
Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor.
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Agencies
Bank of America Runs Contest for NASCAR Grand Marshal
The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C.
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Boomers Look to Word of Mouth for Vacation Tips: Report
Baby boomers planning vacation travel rely heavily on word of mouth and show little brand loyalty, according to a new study from Focalyst, a joint venture of AARP Service and the Kantar Group research firm.
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Agencies
Nissan, Hanes Join ESPN College Football Tour
Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.