Chief Marketer Staff
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Agencies
PostcardMania Donates to Troops Heading to Iraq
PostCardMania, a direct mail marketing firm based in Clearwater, FL, has donated 18,000 postcards to the United Service Organization to support troops being deployed to Iraq.
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Digital
WeTrust Shopping Search Engine Launched
London-based WeTrust Internet Research Group has launched WeTrust.org, a search engine directory for consumers to locate e-commerce Web sites offering specific products and product categories.
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Agencies
Gillette Pushes Razor in Video Contest
Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor.
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Agencies
Bank of America Runs Contest for NASCAR Grand Marshal
The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C.
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Boomers Look to Word of Mouth for Vacation Tips: Report
Baby boomers planning vacation travel rely heavily on word of mouth and show little brand loyalty, according to a new study from Focalyst, a joint venture of AARP Service and the Kantar Group research firm.
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Agencies
Nissan, Hanes Join ESPN College Football Tour
Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.
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Agencies
Gardenburger Hunts for ‘Real Man’ Via Contest
Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products.