Chief Marketer Staff
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Email
CheetahMail Announces Slew of New Clients
E-mail service provider CheetahMail has announced the signing of five new high-profile clients.
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Listline e-Newsletter 09/25/07
More than 1.3 million names, including 800,000 from the last 12 months
are available from Quill Corp. The average order was $200 for office
products. Direct mail is the sole source. -
Mobile
DoubleClick Starts New Mobile Advertising Services
DoubleClick Inc. has begun offering digital mobile advertising service, which among other things automatically matches the size of ads to the screen size and technical capabilities of mobile devices.
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Digital
ComScore Launches Service for Measuring Online Advertising
ComScore Inc. has introduced a new online advertising measurement service for tracking where ads were viewed on the Internet and the consumers exposed to them.
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MIN Organizes Co-op Database for Tracking List Usage
Marketing Information Network (MIN) is testing and preparing to launch a cooperative database in October comprised of list and insert media usage information.