Chief Marketer Staff
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Agencies
One More Before You Go: Spirits Marketing News Bites
Miller Lite will be the exclusive malt beverage sponsor of next year’s Harley-Davidson 105th Anniversary Celebration. The beer will also run a national summer promotion highlighting the Harley-Davidson affiliation.
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Agencies
GourmetStation Markets Fancy Dinners Online
After trying an initial local print campaign that proved too costly, GourmetStation.com is using a completely online strategy to market its fancy dinners.
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Agencies
Build Long-Lasting Customer Relationships Via E-Mail
E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.
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Listline e-Newsletter 09/26/07
MeritDirect has been appointed to manage three files for Vanguard
Resource Group Inc., a consulting and human resources training firm. The
two largest files Small Business Owners and Managers and Human Resource
Decision Makers from Vanguard have 179,746 and 177,779 names
respectively. -
Agencies
DMA Calls for Flexible Rate System in PRC Comments
At the comment deadline, the Direct Marketing Association called on the Postal Regulatory Commission to design a new system for determining how postage rates will be determined under the reform law that passed last December.
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Email
Better Work on that Subject Line: Time Exec
Want to improve your e-mail campaign results? Then stop putting off working on
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Agencies
DMA to Monitor Senate Hearing on Google-DoubleClick Merger
The Direct Marketing Association did not submit comments to an upcoming hearing on the Google-DoubleClick merger, nor have any of its members been called as witnesses. But DMA officials will be monitoring the proceedings.
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Agencies
Motley Fool to Publish Catalog of Investment Offerings
The Motley Fool will publish a catalog of its offerings in early October. The 16-page, full-color book will mark the first time the investment and financial advisory services firm has issued a catalog.
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Coors Light Lands NASCAR Beer Sponsorship
Coors Brewing boosted its sports profile in a five-year sponsorship deal with NASCAR, making Coors Light the racing circuit’s official beer starting in the 2008 season.