Chief Marketer Staff, Author at Chief Marketer

Jones Soda Launches Seattle Seahawks-Branded Flavors

Jones Soda Co. has introduced a new Seattle Seahawks-branded beverage line this week.

Welcome E-mails on the Rise by Online Retailers: Study

The number of online retailers recognizing the value of sending out welcome e-mails to customers is on the rise.

Bank of America Renews Atlanta Football Classic Deal

Bank of America has struck a multi-year pact to maintain its title sponsorship of the Atlanta Football Classic in the Georgia Dome.

News Brief

DHL: is running a sweepstakes contest offering a trip to two to the World Series as part of its promotion around the DHL Major League Baseball Delivery Man of the Year Award.

Agencies

Meet the Broker: Liz Richardson

Today we meet Liz Richardson, a senior list broker at Carol Enters List Co. (CELCO). Richardson spent more than 10 years working in direct mail production and print buying, before moving into list brokerage.

Listline e-Newsletter 09/27/07

Contractor Resource Inc. has chosen MeritDirect to manage the Contractor
Resource Register file. Some 1.7 million names are available from this
online directory of contractors and other construction industry
professionals.

Agencies

USPS Posts $5.4 B Loss; Governors Undecided on Rate Hike

The U.S. Postal Services reported a net loss of $5.4 billion for fiscal 2007 on revenue of $75 billion and expenses of $80.4 billion.

The USPS attributed these results to one-time costs associated with the Postal Accountability and Enhancement (postal reform) Act, which was signed into law last December.

Agencies