Chief Marketer Staff
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Agencies
Canadian Firm Backs Insurance DM Venture in China
Oxford Investments Holdings Inc. has provided financial backing for its joint venture partner Guangzhou Hongxin Insurance Agency to launch a direct marketing program in China.
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Agencies
Christian Books Merchants Make a Deal
(Multichannel Merchant) Christian Book Distributors, the catalog arm of Christianbook.com, has acquired Christianbooksdirect.com.
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Digital
Online Retailers Embrace Welcome E-mails: Study
(PromoXTRA) Online retailers have increased their use of welcome e-mails, according to a study by the Direct Marketing Association’s E-mail Experience Council.
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Digital
Wildmile Receives Financing to Boost Online Marketing Services
Wildmile Inc., a Seattle-based search engine and online marketing services firm, has obtained $4 million in debt financing to spearhead plans for expansion.
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Agencies
Dr Pepper Builds Share Among Hispanics
Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.
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Agencies
American Airlines Shareholder Suggests Spinning Off Loyalty Program
One of American Airlines largest shareholders is urging the company to spin off its loyalty program to boost shareholder value.
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Agencies
Toys “R “Us Opens Pop-Up Shop
Toys R Us is opening a temporary location in New York City targeting holiday shoppers
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Blockbuster Pushes ‘1408’ DVD with Sweepstakes, Game
Blockbuster is promoting the DVD release of the film “1408” with an online game and sweepstakes that offers the chance to win a trip to New York.
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Astros Calendar Pushes Pet Adoption
Houston Astros players are joining with Petco and Houston-based Saving Animals Across Borders to encourage fans to adopt pets from animal shelters.
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Big Fish Hires Susan Wladich as VP Strategic Marketing
Brand marketing firm Big Fish has named Susan Wladich to the newly created position of vice president of strategic marketing.