Chief Marketer Staff
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THE CONVERSATION MATURES
High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.
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HOW TO READ TEA LEAVES
Direct spoke with Leo Kivijarv, PQ Media’s vice president of research, about the challenges of committing predictions to print in a fluid economic market.
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Protect Our Children?
When the magic words are uttered, We need to take action to protect our children, what is the reaction of any law-abiding person of high moral character?
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Trick Shot
A Web site redesign helped PoolDawg.com increase online conversions by 27% and improve its search engine rankings.
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Ready for Their Close-up
This winter, Earth Class Mail will be the subject of a new documentary TV series called
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Keeping the Lanes Busy
James Simone, general manager of Brunswick’s Woodhaven Lanes bowling center in Queens, NY, credits the company’s e-mail marketing program with helping keep lanes busy that previously were often dark.
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15 and Fabulous
It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born
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WHAT’S THE BIGGEST E-MAIL TREND FOR 2008?
Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content.
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WHAT LIES AHEAD
n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels