Chief Marketer Staff
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AND IN OUR NECK OF THE WOODS
Got a crystal ball on your desk? Nah, neither do we. But that won’t stop us from peering into the future. Welcome to DM Outlook 2008, Direct’s look at
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THE CONVERSATION MATURES
High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.
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Protect Our Children?
When the magic words are uttered, We need to take action to protect our children, what is the reaction of any law-abiding person of high moral character?
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What Gives?
Scrap the editorial praising Lon Mandel for bucking the consolidation trend. Replace it with one that lauds him for his aggressive acquisition strategy.
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Keeping the Lanes Busy
James Simone, general manager of Brunswick’s Woodhaven Lanes bowling center in Queens, NY, credits the company’s e-mail marketing program with helping keep lanes busy that previously were often dark.
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CAMPAIGN INDEX
MARS SNACKFOOD U.S. M&Ms Halloween sweepstakes M&Ms is out with a Halloween sweepstakes that offers the chance to win $1 million. People who buy large
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WHAT’S THE BIGGEST CREATIVE TREND FOR 2008?
The marketing and creative tactics we were using five years ago won’t work with today’s shifting demographics and preferences.
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15 and Fabulous
It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born
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Cluster Bombing
Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.