Chief Marketer Staff
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Agencies
Postscript
BUDGET RENT A CAR: has teamed up with Dunkin’ Donuts to offer customers free coffee with car rentals.
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News Brief
MKTPARTNERS: the entertainment and sports marketing agency, has hired Joel Chestler as senior vice president of account management;
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Data Optimization: Using Analytics to Drive Data Decisions and Create Content
This first article in a two-part series addresses the complexities of today’s data landscape and offers “best practices” and advice to help marketers to better access, evaluate and integrate data. A few commonly held “data myths” would also be dispelled along the way.
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TV Guide Creates Booklet for Toyota
In a double-edged promotional ploy, TV Guide is publishing a special booklet to create buzz for Fox TV’s “Prison Break” featuring twin tattoo ads with images of the Toyota Yaris.
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Email
eDialog Sets Relevance Roadmap
E-mail service provider eDialog claims to have come up with a way to measure the relevance of clients
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Email
Creepy Government Watch: China Mulls E-Stamps
China is developing e-mail stamp technology so the government can trace senders and fight spam, according to reports.
Am I the only one a little creeped out by this announcement?
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Listline e-Newsletter 10/02/07
Judy Diamond Associates Inc. has retained MeritDirect to manage 17
lists. These include master files and individual list titles offering
postal and e-mail addresses. -
Agencies
Acxiom Deal Falls Through, New Company Leader Sought
The proposed $2.25 billion buyout of Acxiom Corp. has fallen through. Former suitors Silver Lake and ValueAct Capital have ponied up $65 million to terminate the deal. Acxiom will remain a publicly traded company.
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Aspen Marketing Acquires Newgen From TeleTech
Aspen Marketing Services Inc. has acquired the Newgen Results Corp. subsidiary of TeleTech Holdings Inc., a move that expands Aspen’s already large teleservices presence in the automotive sector.