Chief Marketer Staff

• News Brief

  MKTPARTNERS: the entertainment and sports marketing agency, has hired Joel Chestler as senior vice president of account management;

• Data Optimization: Using Analytics to Drive Data Decisions and Create Content

  This first article in a two-part series addresses the complexities of today’s data landscape and offers “best practices” and advice to help marketers to better access, evaluate and integrate data. A few commonly held “data myths” would also be dispelled along the way.

• TV Guide Creates Booklet for Toyota

  In a double-edged promotional ploy, TV Guide is publishing a special booklet to create buzz for Fox TV’s “Prison Break” featuring twin tattoo ads with images of the Toyota Yaris.

• Email

  ’08 Candidates Fail on From Lines

  According to conventional wisdom

• Email

  eDialog Sets Relevance Roadmap

  E-mail service provider eDialog claims to have come up with a way to measure the relevance of clients

• Email

  Creepy Government Watch: China Mulls E-Stamps

  China is developing e-mail stamp technology so the government can trace senders and fight spam, according to reports.

  Am I the only one a little creeped out by this announcement?

• Listline e-Newsletter 10/02/07

  Judy Diamond Associates Inc. has retained MeritDirect to manage 17
  lists. These include master files and individual list titles offering
  postal and e-mail addresses.

• Agencies

  Acxiom Deal Falls Through, New Company Leader Sought

  The proposed $2.25 billion buyout of Acxiom Corp. has fallen through. Former suitors Silver Lake and ValueAct Capital have ponied up $65 million to terminate the deal. Acxiom will remain a publicly traded company.

• Aspen Marketing Acquires Newgen From TeleTech

  Aspen Marketing Services Inc. has acquired the Newgen Results Corp. subsidiary of TeleTech Holdings Inc., a move that expands Aspen’s already large teleservices presence in the automotive sector.

• Agencies

  Sierra Trading Takes New Title Home

  (Multichannel Merchant) After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title.