Chief Marketer Staff

• Coca-Cola Campaign Hypes Special Olympics

  Coca-Cola has been making a major push to build awareness for the 12th Special Olympics World Summer Games that kicked off in Shanghai, China this week.

• Agencies

  Macy’s Creates Parade and Entertainment Group

  Macy’s Corporate Marketing has created the Macy’s Parade and Entertainment Group and promoted executives to head the teams.

• News Briefs

  GAP INC. is celebrating its one-year anniversary of the launch of its Product RED items with a new marketing campaign.

• Listline e-Newsletter 10/03/07

  Lake Group Media Inc. has assumed management of Purity Products’ list of
  832,517 buyers from the last 24 months. The average order was $100 for
  vitamins and other dietary supplements.

• Email

  DiGuido Returns; Named CEO of Zustek

  Al DiGuido, the outspoken former CEO of Epsilon Interactive, has re-entered the e-mail marketing industry

• Digital

  Health Benefits Direct Acquires Insurance Administration Software Firm

  Health Benefits Direct Corp. has paid $3 million in cash and stock for Atiam Technologies, an online insurance administration software provider.

• Digital

  Yahoo! Upgrades Search Function

  Yahoo! has added Search Assist to its search capabilities, and integrated audio, video clips and photos into its search results.

• Troska Takes President, CEO Roles At Exstream From Marksbury

  Richard Troksa has taken the president and CEO roles at Exstream Software LLC from Davis Marksbury, effective Oct. 1.

• Agencies

  Catalina Acquisition Closes

  Vsurance Inc., a San Francisco-based pet health insurance provider, has completed its previously announced acquistion of Catalina Marketing Corp.

• Agencies

  Merkle Hires Paul Bowman As Managing Director of Customer Strategies

  Database marketing agency Merkle has hired Paul Bowman to serve as managing director of customer strategies.