Chief Marketer Staff

• Agencies

  Meet the Broker: David Kanter

  Today we meet David Kanter, president and CEO of AccuList Inc., based in Ventura, CA. Despite his job title and being a member of the Direct Marketing Association’s List Leaders Group, Kanter portrays himself as a humble list broker.

• Listline e-Newsletter 10/04/07

  MeriDirect has been appointed list manager for United Group Information
  Services and the Small Business Alliance. Both lists target a similar
  audience of small business owners and self-employed persons.

• Allsec Acquires Filipino Phone Marketing Services Firm

  Allsec Technologies will acquire Kingdom Builders, a Philippines-based telemarketing services provider for $1.5 million.

• Agencies

  British Online DM Credit Card Fraud Rises 44%

  Total credit and debit card fraud losses in the U.K. increased by 26% between January and June compared with the first half of 2006.

• Agencies

  Sears Revives Wish Book Catalog After 14 Years

  The Sears Wish Book Catalog is making a comeback after a 14-year absence. The 188-page catalog features toys, apparel, jewelry, appliances, tools and holiday items.

• AccuData Names New President, EVP of Sales

  AccuData Integrated Marketing has named Stephen Webster president and general manager and Blair Staas executive vice president of sales

• Evian Tests the Waters in Second Life

  For most of this year, Evian Natural Spring Water has been using the advertising tagline, “The most important body of water is your own,” to stress the product’s wellness benefits.

• McDonald’s Monopoly Game Offers $1 Million

  McDonald’s Corp. today is out with its latest Monopoly game that offers nearly $200 million in cash and prizes, with new partners Toys “R” Us and Footlocker

• Agencies

  Bioré Sponsors Brandi Carlile Tour

  Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song.

• DQ Serves Up New Blizzard Fan Promotions

  A new viral promotion from Dairy Queen lets Web visitors share video clips featuring a guy playing classical music, punk, jazz, country or flamenco…using DQ Blizzard spoons.