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Chief Marketer Staff

  • News Brief

    JCPENNEY CO. INC.: is marking the opening of its latest stores in Riverdale, TX, and Little Rock, AK, with an in-store sweepstakes for a chance to win a $1,000 gift card.

  • Agencies

    Meet the Broker: David Kanter

    Today we meet David Kanter, president and CEO of AccuList Inc., based in Ventura, CA. Despite his job title and being a member of the Direct Marketing Association’s List Leaders Group, Kanter portrays himself as a humble list broker.

  • Listline e-Newsletter 10/04/07

    MeriDirect has been appointed list manager for United Group Information
    Services and the Small Business Alliance. Both lists target a similar
    audience of small business owners and self-employed persons.

  • Allsec Acquires Filipino Phone Marketing Services Firm

    Allsec Technologies will acquire Kingdom Builders, a Philippines-based telemarketing services provider for $1.5 million.

  • Agencies

    British Online DM Credit Card Fraud Rises 44%

    Total credit and debit card fraud losses in the U.K. increased by 26% between January and June compared with the first half of 2006.

  • Agencies

    Sears Revives Wish Book Catalog After 14 Years

    The Sears Wish Book Catalog is making a comeback after a 14-year absence. The 188-page catalog features toys, apparel, jewelry, appliances, tools and holiday items.

  • AccuData Names New President, EVP of Sales

    AccuData Integrated Marketing has named Stephen Webster president and general manager and Blair Staas executive vice president of sales

  • Evian Tests the Waters in Second Life

    For most of this year, Evian Natural Spring Water has been using the advertising tagline, “The most important body of water is your own,” to stress the product’s wellness benefits.

  • McDonald’s Monopoly Game Offers $1 Million

    McDonald’s Corp. today is out with its latest Monopoly game that offers nearly $200 million in cash and prizes, with new partners Toys “R” Us and Footlocker

  • Agencies

    Bioré Sponsors Brandi Carlile Tour

    Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song.