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Chief Marketer Staff

  • Listline e-Newsletter 10/10/07

    A total of 15,540 subscribers to this home design and architecture title are identified. Launched in September 2005, this magazine was acquired earlier this year by Network Communications Inc. Lists of subscribers to other regional magazines published by NCI are available.

  • Guthy-Renker Acquires Creative Partner Lieberman Productions

    Guthy-Renker, a direct response television company, has acquired Lieberman Productions, a marketing and direct response television production company. The deal is expected to close on Dec. 31.

  • Agencies

    DM Employment Gains Slow

    Six in ten direct marketing companies plan to add staff by the end of the year, virtually unchanged from the 61% indicating they would do so during the summer. But both of these figures are down from the 72% planning new hires, according to the latest DM employment survey from Bernhart Associates Executive Search LLC.

  • Agencies

    The Talbots Starts Brand, Operating Policies Review, Names Kowalczyk President

    The Talbots Inc.’s management has begun a strategic review of the company, with a focus on its brand positioning. Separately, the Hingham, MA-based apparel marketer has put its brand advertising account up for a competitive review in September.

  • Agencies

    Sharper Image’s Daniel W. Nelson Resigns

    Daniel W. Nelson, the senior vice president, controller and chief accounting officer of Sharper Image Corp., has left the company.

  • Agencies

    Neolane Establishes North American Headquarters

    Neolane Inc. a marketing campaign software firm, has opened a headquarters in Newton, MA — its first North American physical presence.

  • Letters to the Editor

    I was saddened to read Albert Saxon’s obit in today’s Direct Newsline. Never met him but felt like I knew him a bit, having read his many letters in response to Loose Cannon.

  • Agencies

    NHL, Reebok Create Glitzy Midtown Manhattan Store

    The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.

  • Beam, Absolut Pair Off on Holiday Cocktail Help

    Hosts stuck for a holiday-themed party drink or guests undecided what spirits to bring to the boss’s party will get help this holiday season from a Web site and help line operated by a partnership between Beam Global Spirits & Wine and The Absolut Spirits Co.

  • Burger King Ups Schaufelberger to Global Marketing Post

    Burger King Corp. has promoted John Schaufelberger to senior vice president, global product marketing, a new position.