Author

Chief Marketer Staff

  • Agencies

    10 Steps for Better Returns

    Whether a returned item was the wrong size or was defective, you need a set of procedures for handling the product once it arrives back in your warehouse. Click here for 10 tips that can help you refurbish returns and get them back on the shelf for sale.

  • Agencies

    What Marketers Should Demand From an E-Mail List

    Everyone knows we’re in an age of declining open and click-through rates for e-mail campaigns. Before renting an e-mail file, there are many questions a marketer should ask. What are they? Click here and find out.

  • Agencies

    Engaging Consumers in the Virtual Neighborhood

    Huge numbers of consumers are posting profiles on social networking sites like MySpace and FaceBook. How can marketers take advantage of these communities? From an engagement perspective, one of the most successful ways are viral downloads. Click here to learn more.

  • Listline e-Newsletter 10/15/07

    Walter Karl Inc. has been tapped to manage the Advantage Club Members
    master file. Some 1.5 million active members are listed. Postal and
    telemarketing segments are offered.

  • Live From DMA07: Rappaport Named Chairman of DMA Board

    Donn Rappaport, CEO of American List Counsel Inc., has been elected chairman of the Direct Marketing Association Board of Directors.

  • Email

    Live From DMA07: Strongmail Debuts New Capabilities

    Strongmail is expected today to announce Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.

  • Agencies

    Live From DMA07: Yesmail Direct for Small Businesses Unveiled

    Marketing services provider Yesmail is expected today to announce a new package of services aimed at small businesses.

    Dubbed Yesmail Direct, the service includes basic e-mail marketing, search-marketing and direct-mail services.

  • Agencies

    Marke Acquires Two Catalog Design Agencies

    Marke Communications, a direct marketing and design agency, has acquired Farrar & Farrar and AGA Marketing and Design, two New York-based full-service catalog and retail advertising agencies.

  • Agencies

    Credit Card Mailings Fall Slightly in 2007: Mail Monitor

    U.S. households will receive approximately 5.3 billion offers for new credit cards during 2007, a slight decrease from 5.76 billion in 2006, according to Mail Monitor, the credit card direct mail tracking service from Synovate.

  • Agencies

    Eastman Kodak To Drop Olympic Role

    Eastman Kodak company is shuttering its long-standing Olympic Games sponsorship.

    Eastman Kodak said Friday that it would conclude its sponsorship of the Olympics after the Beijing 2008 SummerGames, where it is official imaging sponsor.