Chief Marketer Staff
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Agencies
Court OK’s Sale of Bombay’s Assets to Liquidators
The U.S. Bankruptcy Court for the Northern District of Texas has approved the sale of the Bombay Co. to the joint venture of Gordon Brothers Retail Partners and Hilco Merchant Resources.
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Digital
Interwoven to Acquire Optimost for $52 Million
Interwoven Inc., an online marketing services firm, will acquire Optimost, a developer of Web software and services, for $52 million.
The transaction is expected to close in the fourth quarter.
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Digital
Customer Acquisition Network Buys InterClick
Customer Acquisition Network Inc. an online advertising company, has acquired InterClick, an Internet advertising network.
Terms were not disclosed.
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Agencies
EBay Posts Quarterly Loss
EBay Inc. posted a net loss of $935.6 million for the third quarter, compared to net income of $280.9 million in the prior year.
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Agencies
Torchmark’s Income, Revenue Rise
Torchmark Corp. reported net income of $1.41 per share for the third quarter, an increase over net income of $1.28 per share last year.
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Agencies
Allstate Garage Tour Builds Motorcycle Biz
Allstate is on the road, concluding a national tour featuring a virtual garage to promote motorcycle safety and give its motorcycle insurance business fresh legs.
The tour, an extension of the Allstate Mobile Garage Tour, hits six motorcycle rallies over three months. It spun off a “Biker Agents” ad campaign showcasing the 600 Allstate agents who are motorcycling enthusiasts -
Agencies
Home Depot CMO Resigns
Roger Adams, The Home Depot’s CMO, is resigning from his post after one year in the job to pursue other opportunities, the company said.
Associates learned about Adam’s departure in an internal memo on Wednesday. -
Agencies
M&Ms Promotes Halloween Sweeps with NYC Event
Halloween came a little early to M&M’s World in New York City’s Times Square Wednesday.
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Agencies
WWE Taps Teen Readers In Wrestlemania Tix Contest
World Wrestling Entertainment is sponsoring its second annual teen reading contest with tickets to Wrestlemania 24 as the payoff.
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Nielsen Launches TV/Net Ratings With ESPN
The Nielsen Co. and ESPN are collaborating to introduce Nielsen’s first combined TV and Internet household ratings system.