Chief Marketer Staff

• Digital

  Viewpoint Acquires Springbok for $5.5 Million

  Viewpoint Corp. has acquired Springbox, an Austin, TX-based interactive marketing firm for $5.5 million in cash and stock.

• Agencies

  InfoUSA Income, Sales Rise

  InfoUSA posted net income of $17 million for the third quarter, an increase over $11.1 million in the prior year.

• Loose Cannon: Political Suppression

  He may hold an MBA, rather than an MD, but Shaun Dakin wants to give politicians a taste of their own medicine.

• Direct Response Advertising Collection Offered For Sale

  John Schulte, president of the National Mail Order Association, plans to auction his personal collection of direct response advertising to the highest bidders in January.

• Second Nintendo Marketing Executive to Depart in December

  Robert Matthews, the senior director of consumer marketing at Nintendo of America, plans to leave the company in December.

• Agencies

  ‘Seinfeld’ Fans Pick Episodes for National Syndication

  “Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month.

• Southwest Airlines Stages Caption Writing Contest

  Southwest Airlines is using a contest to get people chatting on its blog.

• News Briefs

  CARNIVAL CRAUISE LINES: is running a November promotion that allows military personnel to book up to three Fun Ship staterooms

• OgilvyAction Names Jack Rooney CEO

  OgilvyAction, the global brand activation arm of The Ogilvy Group, has reorganized its North American leadership.

• Listline e-Newsletter 10/19/07

  Direct Checks Unlimited Sales, Inc. has appointed Lake Group Media Inc.
  to manage the Checks Unlimited Business Check Buyers file. It contains
  149,595 buyers from the last 12 months. Sales ranged from $75 to $135
  and the average sale was $105.