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Listline e-Newsletter 10/23/07

A master file containing more than 1.6 million e-mail addresses and
separate files targeting professionals involved with human resources,
healthcare and real estate are available from Training Center Group.

Agencies

Consultant: DM Generates $371 Billion in Insurance Premiums

A 14% increase in premiums is projected this year from insurance policies sold via direct marketing, according JCG Group Ltd., an insurance and financial services consulting group.

Digital

Hitwise Service Tracks Online Shopping Data

Hitwise Pty. Ltd. has launched a Web-based retail data center for tracking online shopping trends and data.

Hinman to Join Epsilon Data Services

Donald P. Hinman will join Epsilon Data Services as senior VP for product development in data services.

Short Cuts

Experian Inc. has introduced Totalvue Retail, a new database for tracking multi-channel customer behavior. Bebe Stores Inc. has selected ICrossing to serve as its search engine-marketing agency of record.

Marketing the Free for a Fee

The toughest marketing challenge of all? Getting people to pay for something that once was free. Click here to find out how you can justify converting an added value into an added cost.

Six B-to-B Public Relations Mistakes

PR may be glamorous when you’re dealing with celebrities. But that’s not quite as true in the business-to-business space. Still, the potential for disaster is just as great. Click here to find out some of the worst mistakes you can make in b-to-b public relations.

Digital

Untracked Conversions Mean Wasted Advertising

Granted, search is one of the most accountable forms of advertising ever devised. You can track clicks right down to the keyword. But can you
track conversions? That’s a little trickier, says Cam Balzer. Click here to read why.

Data & Analytics

Marketing to Muslims

Does Islam scare you? It shouldn’t. U.S. Muslims are a growing market. and they want many of the same things that other Americans do. But you have to sensitize yourself to Ramadan (a month of fasting), Halal (Muslim dietary laws), and Islam’s different take on financial issues. Click here for more on selling to Muslims.

Yahoo CMO Leaves for As-Yet Unnamed Consumer Brand 08

Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.