Chief Marketer Staff

• Sox Win Series, But Yankees Snag Headlines

  The Red Sox win! Who cares—the Yankees won’t bring back A-Rod! Boston (and even Cleveland) fans have to be ticked off at the New York Yankees, who found a way to make themselves bigger than game its self this month. Click here to see why marketers can learn a lesson from the Bronx Bombers (and Scott Boras).

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The 2007 edition of the Fright Catalog is a lean(er), mean, spooky machine, which features a variety of items appropriate for tricking out a Halloween house. Unicef seeks to persuade teachers to enroll children in its annual trick-or-treating fundraising efforts. And the autumn edition of home d

• Listline e-Newsletter 10/29/07

  Milo Media Publications has appointed McCarthy Media Inc. to manage a
  list of 16,831 subscribers to Utility and Telecom Fleets.

• Agencies

  Mail Delivery Resumes in Fire-Ravaged San Diego County

  The U.S. Postal Service resumed delivery Friday to virtually all residents and businesses in San Diego County, either from letter carriers or in temporary post offices established for evacuated communities, according to John E. Platt, USPS San Diego district manager.

• Lansing Out as ValueVision CEO; Firm Lowers Guidance

  William J. Lansing has stepped down as chief executive officer of ValueVision at the request of its board of directors.

• Agencies

  DMA Hails Senate Vote on Internet Tax Moratorium

  The Direct Marketing Association applauded the U.S. Senate on Friday for its vote to extend the Internet Tax Moratorium until 2014.

• Digital

  European Holiday Online Spending to Reach $71 Billion: Survey

  Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc.

• Agencies

  Zones Reports 18% Increase in Third Quarter Sales

  Information technology direct marketer Zones Inc. reported net sales for the third quarter ending Sept. 30 increased 18% to $163 million, compared to $138 million in sales for the same quarter in 2006. It reported net income of $2.6 million.

• Agencies

  Loose Cannon: No Laughing Matter

  Fasano and Associates, a list firm based in southern California, is learning a hard lesson about the perils of edgy humor. Last Thursday, two of its associates sent out an e-mail blast that trumpeted three response files. The problem wasn

• Agencies

  P. Diddy Reaches for Ciroc Vodka

  Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand.