Chief Marketer Staff
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Agencies
Income, Sales Up In Third Quarter For PC Mall
PC Mall Inc., Torrance, CA, generated $3 million in net income during third-quarter 2007, up from $1.9 million a year earlier. The technology supplier’s sales rose from $242.2 million a year a go to $287.7 million. The quarter ended Sept. 30.
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Agencies
Louis Ramery Named SVP Of Relationship Marketing At Sears Holdings
Louis Ramery will join Sears Holdings Corp. as senior vice president of customer relationship marketing for the company’s Sears and Kmart operations, on Nov. 5. He will report to Maureen McGuire, Sears Holdings’ CMO.
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Letters to the Editor
You’re right, of course. “What else is burning in Southern California?” is just awful. Mistakes are different; you don’t make them intentionally.
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Agencies
Pathmark, CVS Test Loyalty Rewards Payment Cards
Pathmark Stores is testing a combination loyalty and payment card designed to speed up transactions and ease the number of plastic cards shoppers carry in their wallets.
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Kraft Names Company Insider New CMO
After a six-month vacancy, Kraft Foods has named Mary Beth West as its new chief marketing officer.
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Agencies
SpiffyBaby Links Loyalty Points to Consumer Reviews
Infant clothing and accessories e-tailer SpiffyBaby has launched a rewards program that will award visitors points for every purchase—and also for every product review they write.
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NBCSports.com Pushing Its Profile with msnbc.com Deal
NBCSports.com figures to add millions of sports site surfers in its move to link with msnbc.com on the eve of the Super Bowl and the 2008 Summer Olympics.
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Shell Builds Biker Appeal in Harley-Davidson Deal
Shell is putting its stations on the map with bikers with an online road map service from Harley-Davidson.
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Agencies
GoldToeMoretz Uses Incentives to Boost Loyalty Program
GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling.
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Agencies
Bank of America Offers Spanish-Language Services with MLB Cards
For the first time, Bank of America is offering Spanish-language services for its Major League Baseball-branded credit cards.