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Chief Marketer Staff

  • Marc USA Appoints Galatis DR Marketing Manager

    Marc USA has hired Jon Galatis as manager of direct response marketing.

  • Agencies

    Tranzact Closes on Sale to Veronis Suhler

    Halyard Capital, a private equity firm, has closed on the sale of direct marketing services firm Tranzact to Veronis Suhler Stevenson for $185 million.

  • Agencies

    Atkins Coupon Campaign Catches Viral Halo Effect

    When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm.

  • Chrysler Brand to be King of ‘Payne’ in November

    A new branded content campaign from Chrysler will link the automaker to the TBS cable comedy “Tyler Perry’s House of Payne” on the air, on the Web and over the mobile phone during the month of November.

  • Agencies

    FedEx Extends NBA Marketing Partnership

    Fedex renewed its deal as an NBA marketing teammate in a multi-year pact maintaining its position as the league’s official air and ground delivery service.

  • Hallmark Channel Promotes White to SVP of Marketing

    Hallmark Channel has promoted Anthony White to senior vice president of marketing. The post went into effect Oct. 29.

  • Agencies

    Meet the Broker: Jennifer Luposello

    Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.

  • Agencies

    Talk It Up

    Any direct marketer worth his or her M.B.A. knows the importance of identifying a company’s best customers

  • Agencies

    Get to Know HVDMA

    WHAT Hudson Valley Direct Marketing Association MEMBERSHIP 51 corporate members (including agencies, lettershops and mailing list vendors)and 29 individual

  • Agencies

    Model Behavior

    Want to drive higher responses and find a wealth of viable prospects in your database?

    You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.