Chief Marketer Staff
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Agencies
To Reach Upscale Consumers, Upscale Customer Service is Essential
If you want to reach upscale consumers with luxury products, be prepared to go above and beyond the typical call of duty. The Luxury Institute, which specializes in reviewing high-net worth marketing programs, sees several trends for the upcoming new year.
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Agencies
Picture Perfect Marketing: Using Photography to Enhance Your Product Presentation
How many times have your photo shoots gone into rush mode because a deadline was fast approaching? That’s a mistake, because the outcome may be pictures that don’t really properly enhance your product. Here are some tips to get shots that will put your marketing in focus.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The Source for Everything Jewish’s Channukkah catalog features a wide variety of “Festival of Lights” merchandise, ranging from a 24k gold menorah designed by an Israeli artist to the Oy Vey! Wall clock. In a similarly playful vein, a recent mailing from the Franciscan Missions includes a freemium of a magnet adorned with a cartoon version of St. Francis of Assisi, as well as a pitch for donations to help the Mission continue its good works. And a package insert from My Wines Direct promotes a” Tasting Starter Pack” — a six-bottle assortment of wines, valued at up to $200, for $79.95.
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Digital
Social Network Visitors Like Shopping Online: Survey
Social network Web site visitors are highly likely to make luxury product purchases and use the Internet for shopping, according to survey findings released by Unity Marketing.
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Agencies
Work-at-Home DMers Settle with FTC
A two year-old case against the purveyors of an alleged work-at-home scheme has been wrapped up by the Federal Trade Commission.
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Agencies
Victoria’s Secret Cuts Circ to Curb DC Woes
(Multichannel Merchant) Problems with its new distribution center continue to plague Victoria’s Secret Direct. Integration issues in the DC are keeping the women’s apparel merchant from meeting expected volume, and it is reducing catalog circulation to suppress demand.
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Agencies
Tiffany Earnings Surge in Quarter
Tiffany & Co. posted net earnings of $98.9 million for the third quarter, a 239% surge over $29.1 million during the same period last year.
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Listline e-Newsletter 12/03/07
ALC Data Management now oversees the East Bay SPCA’s list of 8,650 direct mail donors.
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Challenges Ahead for McDonald’s CMO Successor
McDonald’s Vice President of Marketing Neil Golden will have his work cut out for him next April when he takes over as the company’s new chief marketing officer, experts say.
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