Chief Marketer Staff
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Agencies
State Farm Runs Pro Bowl Sweeps
In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.
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Web Road Show Plugs Ford Sync Technology
“Kim and Seana” is a seemingly archetypical American road story—in this case about two young women seeking musical careers—with an equally American commercial angle, as they drive a Ford Focus equipped with Sync technology.
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News Brief
SHOP.COM: is running a holiday-themed contest tied to the 12 days of Christmas.
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E-News to Go
A prelaunch webcast, live blogs, podcasts, pictures and videos will highlight NASA’s Web coverage of space shuttle Atlantis’ STS-122 mission to the International Space Station at http://www.nasa.gov/shuttle.
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Email
No Matter How You Torture it, E-mail Still Works—Like Gangbusters
Just over 46% of sales and marketing executives said e-mail drove between 10% and 20% of their firms
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Agencies
Lawyer Sues Linhardt, e360, Claiming Deceptive E-mails
An Ohio lawyer is suing e-mail marketer e360 Insight and its president, Dave Linhardt, claiming e360 sent him hundreds of e-mails that constituted deceptive advertising.
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Email
CheetahMail Announces Contract Extensions, Epsilon Touts New Hire
Experian CheetahMail announced yesterday that Aerosoles, chef Catalog and H&R Block have all extended their marketing services agreements with the e-mail service provider.
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Listline e-Newsletter 12/04/07
Millard Group Inc. has been tapped to manage a list of 1.7 million
CD-ROM software buyers for Ohio Distinctive Software. -
Digital
Ted Deikel Acquires a 10% Stake in UBid.com
Ted Deikel the former CEO of Fingerhut Direct Marketing Inc. has purchased 1.8 million shares of stock from online direct marketer UBid.com Holdings Inc., approximately 10% of its outstanding shares.