Chief Marketer Staff
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Agencies
Oriental Trading CEO Resigns
(Multichannel Merchant) The CEO of Oriental Trading Co. has stepped down. The gifts and novelties cataloger says that Stephen Frary resigned Nov. 30 “to pursue other interests.” He had been CEO of the Omaha-based company since 2000.
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Letters to the Editor
Of course, there are many more recent events in the DMA’s history — the waffling when waffles were invented, for instance.
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Hershey’s Marketing Chief Resigns
A top Hershey’s Co. executive is leaving to pursue other initiatives.
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Audi Sponsors U.S. Ski Team
Audi of America unveiled a one-year pact to be automotive sponsor of the U.S. Ski Team.
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Agencies
Papa John’s Runs Sweeps for Bowl Game Trip
Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game.
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Agencies
Russian News Channel Goes Guerrilla in New York
A new international news broadcast channel is introducing its service to New York area residents with Russian culture.
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Mktgpartners Opens Chicago Office
Entertainment and sports marketing agency, mktgpartners, has opened an office in Chicago.
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News Brief
BROOKSTONE: is teaming up with Starz Entertainment in a co-marketing deal. People who place orders of $100 by phone or e-mail will receive a 30-day free trial to the Vongo
broadband movie download service. Brookstone will also help promote Overture Film’s new movie, “Mad Men,” in-store and distribute a limited number of advance screening passes to customers. The film hits theaters on Jan. 18. -
Coen Issues Gloomy Ad Forecast
There’s little reason to celebrate over Robert Coen’s latest forecast on ad spending. The U.S. outlay, fueled in part by the election and the Summer Olympics, will grow by 3.7% next year to $294 billion, said Coen, senior vice president and director of …
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Agencies
Three Basic Tips For Marketing Success
Sometimes the simple things in life are the best. Good marketing isn’t hard if you know the basics. Here’s three easy tips to success.