Chief Marketer Staff

• PROMOlive Interactive Marketing Online Conference: BOSSdev

  BOSSdev is a professional software development and creative solutions provider that specializes in best-in-class custom website design, advergaming, flash development, corporate branding, online marketing, ecommerce and other custom solutions. …

• Listline e-Newsletter 12/07/07

  This cultural events and entertainment magazine title targets New York
  City parents with children up to age 11. Nearly 40,000 subscribers are
  available.

• Burger King to Drop NFL Sponsorship

  Burger King will not renew its National Football League sponsorship deal when it expires after the current football season.

• McDonald’s Under Fire for Report Card Ad

  McDonald’s is causing a stir in Florida for advertising on envelopes that contain elementary school report cards.

• Agencies

  Live from Intercollegiate Sports Forum: Corporate Sponsors Play It Cool

  For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.

• Agencies

  Bravo Cooks Up “Top Chef” Mobile Game

  Cable network Bravo is extending its restaurant-based reality series “Top Chef” with a mobile phone game that lets users work their way up wirelessly from dishwasher to five-star chef.

• Agencies

  Southwest Ads Take Off in BCS Post-Season

  Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service.

• Agencies

  Hertz Pushes Nickelodeon With Car Rentals

  Hertz is hoping to boost car rentals by offering Nickelodeon content on pre-loaded media players.

• News Briefs

  BURGER KING: celebrated the 50th anniversary of the Whopper sandwich by immortalizing the product as an attraction in Madam Tussauds Wax Museum In New York City.

• PROMOlive Interactive Marketing Online Conference: Campaigner

  Campaigner’s software-as-a-service products enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – …