Chief Marketer Staff

• DMA Slams Sales Tax Bill Before House Panel

  The proposed Sales Tax Sales Tax Fairness and Simplification Act (SSTA), now before a House subcommittee, would

• Penney Direct Sales Rise 17.6%

  J. C. Penney Co. Inc. posted sales of $2.1 billion for December, a 2.6% increase over $1.9 billion in the prior year.

• Jos. A. BankDM Sales Rise More Than 41%

  Jos. A. Bank Clothiers Inc. posted net sales of $63.1 million for December, a 24.7% increase over $50.6 million in the prior year.

• QVC Names Watts President, U.S. Commerce

  QVC, Inc. has named Claire Watts president, U.S. Commerce. In her new position, she will oversee planning, programming, merchandising, broadcasting, TV Sales and QVC.com domestically.

• Spam Works to Sell Products, Says Survey

  Unsolicited e-mails are surprisingly effective at getting people to buy, according to a survey from online advertising firm Endai Worldwide.

• Listline e-Newsletter 12/06/07

  Direct Media Inc. has been appointed list manager for Atlas Pen & Pencil
  Corp.

• Agencies

  Meet the Broker: Patrick Patten

  Today we meet Patrick Patten, vice president of list brokerage at Statlistics in the Ventura, CA office. Patten is a seasoned broker and direct marketer who has sourced postal lists in many categories over the years.

• Coke Moves Virtual House to There.com

  Coca-Cola today said it will migrate Coke Studios, the virtual world it has run within its MyCoke.com Web site for almost five years, to a new continent in the There.com virtual universe owned and operated by Makena Technologies.

• Agencies

  Kodak, Dial, Sign on to Sponsor ‘Apprentice’

  Big-name marketers, including Kodak, The Dial Corp. and Pedigree have signed on to sponsor the newest version of “The Apprentice,” which returns in January.

• Agencies

  Taco Bell Offers BCS Tix via Sweeps

  Taco Bell is making itself a player in the Bowl Championship Series with a sweepstakes offering tickets to the championship match-up and three other bowl games.